Blog Sale – The Content Edit

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The time has come to say goodbye to “The Content Edit“, it sold at the end of September 2022. At this point, I had owned it for 7 months.

This website sold for $1,700, and here is why that is fantastic:

• It’s $701 more than I purchased it for.
• It didn’t sell with its email list or course members, so I’m up 6,000+ people.
• I also got a lot of content that I could distribute between some of my existing blogs.

Overall I am extremely happy with the results.

Here is how I did it

Step one

I lifted out all of the posts I wanted to transfer. I had to do this as soon as I got the website as I didn’t want to show traffic numbers that were incorrect at the time of sale. So I moved them as soon as I could. This way all the website stats were accurate.

As someone who previously purchased a website which the owner moved posts from right before the purchase (here’s looking at you Life as a Butterfly), I could not have that happening to one of my buyers.

I placed redirects on the old links, so traffic was going straight to the other blogs. This way it wouldn’t even register a 404 error.

Step two

The second thing I did was add in some original blog posts to the site that were affiliate link heavy (Email marketing links and Amazon Affiliates). I added the posts to Pinterest so it would gain some traction (the Pinterest account that was included in the sale).

When I did this, the site suddenly went from having virtually 0 affiliate income to between $30-90 a month. I knew this would make it so much more appealing to a new buyer.

Step three

The traffic to this website was minor, but that’s no reason to not monetise it. I added the site to Google AdSense. I mean the income was minor, we are talking $0.03 a month, but a site that is AdSense-approved sells much faster than one that is not.

The transformation

In February, I started with a website that was drinking money. It was losing $104 a month on average. I took a few steps to bring it back into the green:

• Canceled Shopify and moved the store onto WooCommerce
• Canceled Teachable Premium as none of the features were actually being utalised.

I also gave it a design facelift and added a new, more user-friendly theme to it to freshen it up.

These small changes turned the revenue from an average of -$104/month to +$37/month.

At the end of the day, the buyer got a great framework for a content website, that was already generating some passive income each month, came with a handful of branded opt-ins, a digital product library, and had a good social media following and Pinterest account. It would have been a bargain to anyone.

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