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If you’re running out of ideas to blog, try breathing life back to your old content. It’s a quick and easy way of generating more traffic while also boosting your SEO! Here are some tips to get you started!
As a content creator, you want to make sure that you are getting the most out of the content that you feature on your website, blogsite, and social media. That's the great thing about building a weatherproof online marketing strategy, and your website content is searchable, so more people can see it online. But the thing is, your content has a shelf life. Depending on the platform you're using, a piece of content could only be found for a couple of days to a few months.
When you've worked SO hard on your content, you want to make sure that your content remains searchable for as long as possible. Thankfully, you can extend the shelf life of your content in so many ways. One way to do this is to repurpose your existing content.
Making a piece of content takes time. If your plate is full and you want to maximize what little free time you have, you can update old content and then reshare it for your followers. When you're reusing old content, you don't have to stress what topics to cover, shoot for images, or add branding elements to new content.
Consistency is important when you are trying to build a large viewership. Providing fresh content gives your readers something to look forward to every time they go to your website. Eventually, you will turn casual readers into subscribers as trust is built. Reusing old content is a terrific way of introducing more of your business to new followers while also keeping existing readers hooked.
Google and other search engines, prioritize websites that consistently put out fresh and relevant content. Reusing old content gives you the chance to update your optimization efforts while also driving traffic to low performing website pages. All these will improve your SEO!
Everyone who’s anyone is sharing content on popular social media sites like Facebook, Twitter, Instagram, Pinterest, etc. If you want to grow your social media presence and attract more followers, go and reshare some of your best content. You can manually or use a third-party application like CoSchedule or Later.com to automate the publishing for you. These applications let you reshare your website content in advance to keep the publishing consistent.
If you have a blog post that got a lot of traffic in the past, and you'd like to use it to generate even more traffic now, why not create a follow-up blog post? For instance, if you're a stylist and one of your most popular content is titled “Best Ways to Wear Scarves for Winter”, follow it up with a related post, titled “Where to Get the Best Scarves for the Money” or perhaps a video that rounds up your favourite brands of scarves or types of scarves that you wear every day. You can also spin the old article as a style guide in a video form! SO many possibilities!
That’s right; you can breathe life back to old blogs by turning it into new content for your newsletter. Just list down all of your popular blog posts in your newsletter, add a couple of great images, and you are good to go!
If you’d like to rank well on visual-centric social media platforms like Pinterest and Instagram, this tip is for you. Go to your boards right now and check which ones of your pins lead to evergreen content but haven't been re-pinned. Evergreen content means content that never goes out of trend. Delete the un-pinned pins and then go back and start repinning. Update the pins with better-looking images to attract more attention.
On Instagram, you can turn old blog images into Instagram content. Just upload one image to reuse, add a witty caption, and then add the relevant URL in your bio. In the caption, tell your followers to “hit the link in the bio” to know more about the photo you just uploaded. One thing though, reuse the photos sparingly, so you don’t end up recycling old content too often. This might put off some followers.
On your blog, give your old visuals a fresh update by recreating a better caption, adding better keywords or perhaps, deleting old images to make room for fresh ones. Never forget to throw in the metadata to boost your SEO!
Repurposing old content is easy and practical – everyone does it too! And with these tips, you will have endless content to grow your viewership.
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