Pinterest SEO: How to Increase Online Visibility on Pinterest

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Pinterest is one of the best sources of organic traffic. That's why implementing a Pinterest SEO plan is a must if you want to boost your search ranking and increase user engagement. To rank well using Pinterest, you must know the factors that affect your website's ranking and which of these to focus on. 

There are two tools you can use on Pinterest to improve your marketing efforts. These tools are keyword research and Pinterest Search. In this guide, we'll explore the many ways to take advantage:

Using Pinterest for Keyword Research

Pinterest can be used to identify and use relevant keywords and phrases to optimise content. With this tool, your content becomes more discoverable within the Pinterest platform. 

The first step in keyword research is understanding your audience and determining the terms they use to find your content. You'll have a list of potential keywords; choose the ones that best describe or relate to your niche. Then, use your primary keywords to optimise your pins, boards, and descriptions. This will help increase the visibility of your content and attract a larger audience.

Other than using the tool to identify your primary keywords, you can use Pinterest keyword research to:

• Search for popular keywords in your niche via the search bar. Type relevant keywords into the Pinterest search bar. Pay attention to the suggestions that appear as you type. The results will give you ideas for popular and related keywords.

• Check out the competition. Look at the profiles of influencers or competitors in your niche. See what keywords they are using in their pin descriptions and board names.

• Explore related keywords for future promotions. Pinterest would suggest related keywords to your primary keywords. The suggestions are keywords users commonly use in conjunction with your primary keyword. Regularly updating and refining your keyword strategy based on performance data will help you stay relevant and reach a broader audience on Pinterest.

Using Pinterest Search

Because Pinterest is a visual discovery and bookmarking platform, it's used to explore and save ideas for different topics, usually:

• Home decor
• Interior design
• Lifestyle
• Recipes
• Fashion
• Travel
• Pets

But one SEO tool you should take full use of is its Search tool. 

Pinterest Search aims to present users with content, images, ideas, and products that inspire them to envision future possibilities and engage in actions that align with those aspirations. It is a central feature that helps users navigate the vast content on the platform and connect with ideas and creators that align with their interests and preferences.

High-performing content on Pinterest consistently encourages users to take specific actions, whether it involves trying a new recipe, purchasing the ideal lipstick, or acquiring new skills. A quick glance at Pinterest search results reveals a predominant presence of actionable pins, all linking to relevant content or products.

Using Pinterest's search algorithm, every search covers keywords, pins, engagement, trends, and user preferences but provides personalised results. You can use this tool to discover new ideas and inspiration for your blogs, as well as save content to your board for later reference. 

Optimising your use of Pinterest Search can greatly enhance your experience on the platform. Here are some tips on how to effectively use Pinterest Search:

• Mix and match different keywords for a more narrowed-down search or result. For example, if you're looking for home decor ideas, you might search for “modern living room decor” to get more specific results.

• Save your search terms or queries – the topics or interests you regularly search for. Saving these data will help you access the queries in the future; there is no need to type them again.

• Follow hashtags to stay updated on your niche's trends, news, and fresh content. Follow hashtags relevant to your interest, industry, or community so fresh news will always pop on your home feed. 

• Search Pinterest for any topic or interest using photos. If you are looking for a specific product, idea, or item, you can use an image to search if you don't know the correct terms or words to use. Click the camera icon to upload the image to explore, and the platform will do the rest.

• Use filters for a more specific search. Filters can be applied for pins, boards, people, or all so the generated results will always be based on the exact type of content you need. This feature will help you save time whenever you use Pinterest for inspiration and ideas, as well as to keep tabs on the competition.

By trying the tips above, you'll be able to discover new ideas, save content that inspires you, and connect with others who share similar interests on Pinterest. All these factors will improve your marketing efforts on the platform.

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