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This post is going to be the ONLY blog post you need when it comes to photography blogging ideas!
Blogging was the number one thing that transformed my business into a client-generating machine, and in this post I'm sharing some of the best blogging tips. This will help you find posts that your clients love to read, and that you love to write.
You can also steal my list of over 214 photography blog ideas, so that you'll never run out of things to write about!
First, however, we need to take a little bit of an honest look at blogging.
Let's face it, blogging can seem like a LOT of hard work, right!? First of all, finding photography blogging ideas seems so hard. And does anyone even read that great big long blog that took forever to write!?
Finding time to blog – well, that's a whole topic in itself! And is blogging even really that relevant in 2022?
Let's find out!
You probably know now that microblogging is all the rage. Microblogging is where you use platforms like Instagram to communicate your thoughts in a short and visual way, instead of having to write those big old long posts over on your website. Some photographers have given up blogging altogether in favor of microblogging and social media.
But that's a huge mistake – here's why.
Instagram Doesn't Love You.
I know. It hurts. But Instagram is a business, and eventually will go the way of Facebook, where you have to pay lots of money for people to see your posts. This means they are limiting the reach of posts, meaning that you will eventually have to pay to get your posts seen.
Not only that, however. Instagram is crowded! So your hashtag strategy isn't likely to work that well, with most posts gaining visibility for a few seconds or minutes at most.
But the worst thing about relying on Instagram to get you, clients, is that you don't own your space over on Instagram. It only takes a jealous competitor or accidental use of a banned hashtag to get your account blocked, banned, or even deleted for good!
Instagram's priority is to make money for Instagram. If you aren't making Instagram money, it's going to be tough, slow going to get that occasional client that does manage to find you.
When you blog on your website, you're giving yourself the chance to appear in search engines for your chosen search terms. For example, say you are a wedding photographer who loved photographing chateau weddings in France. If you wrote a ton of posts about chateau in France, such as
Do you know what would happen? Google would rank your website very highly when it comes to the search terms ‘chateau for weddings in France' or ‘best chateau for weddings in France' or similar. So when your client searches for ‘best chateau to get married in in France', guess whose post and website they come across?
And then who do you think they are most likely to book as their photographer!? 🙂 It doesn't take rocket science to figure it out!
And the thing is with microblogging or using social media content… it's not archived anywhere. Once you've posted that lovely little microblog that you probably spent a while composing… after the first ten minutes or so, it's gone forever. Unless somebody happens to scroll down and read all your past posts (not that likely) once they have found you…. your work has gone. It's not there for anybody to find!
Whereas when you write a blog post, it's seen as valuable by Google. The more helpful it is, the more Google likes it, and if it likes it better than all the other blog posts on similar topics, they'll put you on page one of their search results. This means, you get found by your clients.
From there, it's only a short step into getting your clients to book!
Microblogging on social sites is still pretty valuable. It gives clients another opportunity to know, like, and trust you (the golden rules of marketing), and they can see your work instantly. In this recent survey of wedding photographers, 45% said they got clients from Instagram last year.
But I know, time is short. You have little ones needing your attention, a business to build, clients to edit for and everything else there is to do associated with running a business and being a parent at the same time.
You can add these plugins to wordpress websites which will automatically schedule your blog posts over to Instagram for you. A double whammy of posting and visibility in one easy click! Just the kind of easy marketing we like.
Just combine this with your normal Instagram and social posting and you will ensure you are maximizing your chances of getting found and booked.
So, as social media continues the game of pay-to-play, it's more important than ever to blog for your photography business.
So let's look at the best Photography Blogging Ideas!
There are two types of photography blogging ideas I want to share with you today, and these both helped me to grow my photography business into the 6 figure point, as well as ensuring I never ran out of things to write about.
First, you're going to want to steal the ways to come up with your own photography blogging ideas, and then I'm going to give you a ton of my own ideas that you can use for your own blogs!
Yep, feel free to pin, print, or copy down those that resonate. And make sure you subscribe to the We Shoot Roses site so if you ever run out of photography blogging ideas, you know where to return to!
Ok so first up-
Use The ‘Magazine Switch' TechniqueI LOVE this technique simply because it involves relatively little brainpower. I don't tend to have much of that, especially in the afternoons when I've had the kids demanding my attention all day long, so it's perfect for you if you're anything like me.
To do this, grab the cover of a magazine, any magazine. Look at the titles on the cover.
You'll most likely see something like this
– 12 Things Every Woman Deserves Now
– The Shocking Way Celebs Lose 20lb, Fast
Now for this to work really, really well, you're going to want the kind of magazine that your client would most likely be reading, but any magazine can work.
Here's what you do – you take each headline, and you replace a keyword with something relevant to your business/brand!
Watch this. In this example, let's say I am a wedding photographer.
and so on. It does take a little playing around with the titles, but if you're really struggling for inspiration on what to write about, this is a great place to start.
The reason it works so well is that the magazine has already done the hard work of understanding your target audience for you, and you can be sure the headlines are deliberately crafted to attract their attention. All you have to do is tweak it a little to suit your business and brand!
Now, this is a great way to write content that your audience will love but to get them to find your site in the first place, you're going to need to get a little more technical. But don't worry – this tool makes it easy.
What you really want to aim for when photography blogging is for people to find your content. That way they can read your content, and book you! I'll show you how to do that in just a second, but first, you need to write content that people are searching for.
By using this tool, you can find exactly what your clients are searching for! All you need to do is click the link, and type in the search terms you want to be found. Here's an example of how simple it is.
I searched for ‘fine art wedding photographer', because I wanted to see how easy it is to get found for this term and find some good topics to blog about.
Here's what happens when you type ‘fine art wedding photographer' into the tool;
The ‘search volume' tells you how many people each month are searching for the words you want to get found for on Google. The ‘SEO difficulty' lets you know how hard or easy it is to get found for those terms. The ‘easy' next to it is telling you quite clearly – it's pretty simple and easy to get found for the terms ‘fine art wedding photographer'! Which is great news if you are a fine art wedding photographer, and so the first thing I would be doing is writing a post, or ideally several, around that topic of ‘fine art wedding photographer'.
The best thing is this tool even does the work for you. If you scroll further down the site, this is what you will find.
The Keyword Ideas are the ideas for your blog post! Take those terms and write blog posts around them. Using this keyword list as an example, you could write posts on
If you scroll down even further still, you will see the tool actually gives you content ideas too! All you need to do is click the top posts that show in the list, and write a better one! If you can write a long (2000 word+) post that is interesting to read, shows your work, and you can use some useful facts, statistics, or links in there, the chances are your post will get featured above all the others, and you will get found for your keyword search term.
This way of finding photography blogging ideas is so simple, and so good because it doesn't just generate ideas for you. It gives you the exact words and ideas your clients are searching for and your competitors are getting found for, giving you the chance to write great blog posts that get found!
So those two ways should make finding photography blogging ideas easy and fast.
But if you're still stuck, you could try one of these! Here we go, my mega list of blog ideas you can use.
That's our ultimate blog list! Make sure you bookmark our site to ensure you don't miss the next post in our blogging for photographers series, I'm going to share with you the best tips for writing posts your clients will actually want to read (and keep coming back for more)!
Do you have any ideas for blog posts we've missed? Is this useful? Let us know below!
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