Importance of Email Marketing in Growing Your Online Business

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If you think email marketing is on the outs because of trendier marketing strategies like vlogging or podcasting, you're wrong!

New ways of marketing a business online came and went, but email marketing remains one of the most effective ways of generating leads and connecting with clients.

Is email marketing still important today? You bet! And we’ll tell you exactly why email marketing is still a powerful platform  to acquire more leads then and now:

7 Reasons Why Email Marketing is a Business Essential 

Connect with Your Audience

There are so many ways of connecting with your audience online, but none are as widely used as emailing customers. Virtually all online users keep an email address – how else will you receive and check important messages online?

Because online messaging is still an integral part of our digital lives, email marketing remains an effective marketing strategy. It’s a great way of notifying customers about what’s happening in your business. You can send notifications every time you have a new product or service. 

Mobile-Friendly

Want to make your business mobile-friendly? More than 80% of emails are accessed on a mobile device. If you want to build a mobile-friendly brand without spending a fortune, try email marketing. Accessibility leads to higher conversion rates. Producing email-optimized content means the large majority of your subscribers can access your content straight on the small screen. It’s the surest way to get people to know what’s new in your business!

Boost User Engagement

Emailing is one of the earliest forms of online messaging, and it’s still the primary choice of communication for most people 40 years and counting! You cannot argue the effectiveness of emailing in terms of educating, entertaining, and informing users. Most brands generate as much as 35% of their total revenues from email.

Use email marketing to boost user engagement. If you have a free ebook, mini-course, giveaway, product launches, exclusive deals, flash sales, interviews, and other special announcements, you can simply notify subscribers via email. You can also respond to questions or encourage people to sign up for news and announcements through email. 

Measurable Results

When implementing any campaign, you have to measure the results and track your progress otherwise, you’ll never know if your marketing strategies are working. Just to make sure your email marketing campaign is on the right track, make a habit out of tracking your metrics. This way, you’ll know if your marketing strategies are working, determine weak spots, and update your promotions to improve the results. 

When it comes to tracking your email marketing results, there are loads of tools out there that can outline delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. That’s because email marketing is one of the oldest forms of online marketing. The majority of businesses have their own email marketing campaigns; thus, many tools were developed to measure the metrics. 

Save MORE on Marketing

Marketing a business online is expensive because it’s not something you can set and forget. You have to market a business throughout the life of your company to introduce your business to new clients, connect with existing clients, and re-introduce your brand to previous clients. It’s a cycle!

Email marketing gives businesses, particularly small and/or new businesses, the opportunity to market their businesses without spending a fortune on online promotions. With email marketing, it’s possible to compete with bigger and more established brands without depleting your savings. 

Targeted Marketing

Potential customers are often at different stages of the buying cycle. Some are still thinking about getting your product, others are comparing rates, and then there are those who are done with the research and are ready to hit that “buy now” button. 

Whatever stage your potential customers are in, email marketing lets you provide customized content that will resonate with your target audience. Through email marketing, you can develop content for specific groups of leads. You can develop different buyer personas and create targeted messages to appeal to particular groups of people. This way, you can provide the right information needed to move prospects to the next buying cycle stage. 

Boost Brand Awareness

Staying on top of your audience’s mind is easy when you’ve got useful, relevant, or interesting content to show in the inbox! Promoting via email marketing keeps user engagement up by entertaining, informing, and educating your subscribers. But to do this right, avoid spamming your subscribers with multiple messages in a day! Keep the frequency of the email messages in check so you won’t end up putting off your subscribers. 

Is email marketing still relevant in promoting online businesses? You better believe it! When done right, email marketing is a powerful tool to promote a business. Keep these tips in mind to get the most out of your marketing efforts.

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