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When you think sales funnels, you usually don't put the word “simple” with it, but it doesn't need to be overly complicated to be successful.
You just need a strategy and a way to see if it's actually working or not.
While sales funnels can be as complex as you want to make them, you can also set them up fairly simply and I'm going to break down this process into just a few steps.
First, I want to answer the question, “why though.”
Because sometimes, we just want to skip ahead to the paid ads, to the making all the money and not really set anything up.
But, if you want to make more sales, sell to a “warm” audience or an audience that already knows, likes and trusts you, then you need to have some form of sales funnel.
A sales funnel is also another tool that can help you automate your business and make running your business just a little smoother.
In a nutshell, a sales funnel is just that, a funnel that takes a large audience or a large amount of traffic and filters it down to individual desired outcomes.
These outcomes are usually someone purchasing your product or service.
Not everyone that visits your site or your blog is going to buy from you, heck, maybe they aren't even interested in you at all and a sales funnel helps you to filter those people out.
A sales funnel also helps you build a relationship before the offer or the sale.
People are more likely to buy from you if they already know, like and trust you as I said above.
You are showing people that you know your stuff, you have incredible value to offer and they know your paid content is going to be incredible.
First, we're going to begin by assuming you are one of these platforms, some form of social media.
You are active on this platform and your videos or blog posts or whatever are being seen even if it's just from a small audience.
If you are not on some kind of social media platform or even blogging, you need to start there.
This is going to be the first step to establishing yourself as an expert and showing your audience that you know your stuff.
Anything you post on these platforms is considered “open” material.
Nobody has to give you anything in exchange to see your videos, or posts or whatever.
So it's the easiest for your audience to see.
Offering a free product or service allows you give your audience something of value for free of course and gets them “warmed” up.
This type of free content will be gated, meaning they need to give you their email address to get their free download.
People guard their emails so you know if they were willing to give you their email, they're already interested in you and what you have to offer.
This free product or service can be anything you want.
A free ebook, video training series, a PDF, literally, anything. Just make sure it is very valuable and gives your audience some kind of result quickly.
You also want to make sure this ties in with your paid product which is the next step.
This step also helps you build your email list which is extremely important for the longevity of your business!
You are going to put this free product or service in multiple places around your blog, within any and all relevant blog posts, in descriptions of your youtube videos, in captions for social media…you get the idea.
Tell your audience you have something for them.
They won't know if you don't tell them!
Once you have someone on your list, you already know they are interested in what you have to offer but maybe they just need a little bit more time with you.
Test the waters, see what more you have.
This is when you can send three to four emails that are rich with even more content that pertains to the free offer.
You can also use this time to introduce yourself and build that relationship!
Make sure to have a “p.s” at the bottom letting them know you have a paid product to offer as well.
At the end of the email series, you are going to send an email with your paid offer in it.
Tell them why it's so cool, how it's going to help them and why they need it.
If they don't buy, continue to give them high-quality content within their emails and then restart the process over.
Step three Scenario Two:
As soon as someone downloads your free product or service you can offer them an upsell.
An upsell is just a paid product that goes with the free product they just downloaded.
It's letting them know, “hey I have something of even more value for you!”
This product is something that is on the lower end in price, it's easily digestible and something people that are just getting to know you are likely to purchase.
Regardless of if someone buys from you or not, make sure to continue to give them value through emails, training, blog posts, videos, whatever you have because down the road, they are much more likely to purchase from you if they've received tons of value from you.
As you have more products to offer, you will send emails letting them know you have something amazing for them!
There you have it!
A simple, broken down, step-by-step sales funnel!
Of course, you can make it as simple or as complicated as you want but you just have to do something and all you need to start with is a place where people see you and a product to offer to them!
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I’m always looking for ways to monetize my blog! Thanks for the insight!
Fantastic! Thank you, Lisa!
This is brilliant! My husband does this for his job, but I haven’t really considered how to implement in on my blog.
Thank you, Jessica! Yeah, sales funnels can be used in all types of ways and their super easy to personalize!
Thanks for sharing! I need to give this a whirl. First I need to find something to sell ha!
Your welcome, Amanda! Haha yes, sometimes just thinking of what to sell can be the toughest part!
I learned something new today! Now I know what sales funnels are and how to set up a simple one! Thanks for the informative post and for making it easy to understand!
That’s so great, Yesenia!! I’m glad I was able to break this all down and make it easy for others to understand as well!
Really great helpful tips for those starting down this route! Thanks!
Thank you so much, Jehava!
Great explanation of a sales funnel! Simple and easy to understand. Now implementing can be another story:).
Thank you so much, Teresa! Haha yes, learning is one thing, but implementing is a whole different story!
See it’s the email list where I need to get it together. I don’t have the slightest clue on how to set one up because I’m blogging from my phone. This is a very insightful post.
For an email list, you’d just need a professional email through Google, I believe it’s called G Suite, and then you’d need an email provider like Mail Chimp or Mailer Lite. This will just help you comply with the spam laws but I’m pretty sure that can all be set up via a cell phone. Hopefully, that helps a bit!
Sales funnels are great things to be in place when you start blogging or creating content. Really lovely tips how to create one!
Yes! Sales funnels are a really amazing tool to have set up! Thank you, Petra!
This is helpful, thank you. I have mailchimp and it doesn’t let me combine lists, is the only bummer with the funnel. I may have to change one day soon…
Thank you, Nicole! MailChimp does have some limitations but it’s a nice place to start out!
You make it sound so simple. I need to work on my email list. I don’t have a product I am trying to sell..at least not yet, but I do know I still need to work on engagement with people who come to my blog.
That’s okay if you don’t have a product just yet but building your email list now will drastically help you when you do create something to offer! Not building my email list sooner is one of my biggest regrets!
I don’t have any products to sell yet, but I will definitely use these tips when I start selling. Thank you!
Thank you, Jessica!
I am so bookmarking this! I always forget the potential to monetize opportunities. It makes sense if you already have an audience too. Really helpful post and easy to understand x
Thank you so much, Star! There are so many ways to monetize your blog and your business!
Super easy breakdown of the process to make it less complicated! 😀
Thank you, Leah!
26 Comments on How to Set up a Simple Sales Funnel