How to Increase Client Loyalty Using Pinterest

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Trust is earned, but if you’re a solopreneur juggling so many things, you want potential clients to trust your brand right away. This will take time, and there are no shortcuts to building a trusted brand. That said, you can make it easier for people to trust your brand quickly by leveraging social media platforms like Pinterest.

As you know, Pinterest is a social media platform that also moonlights as a visual search engine. You can use the power of Pinterest to promote your brand, build an attractive, trustworthy image, and increase client loyalty. How? Try these tips!

Your Story in Pictures

Because Pinterest is an image-driven platform, you have to showcase your business in pictures. Think of sharing snapshots that tell your brand’s unique story to establish credibility while also making connections and nurturing business-customer relationships. 

Every business has a story to tell, and Pinterest makes a terrific place to show your company history – in an engaging way, of course. You can create a specific board that features images conveying the evolution of your brand. One thing to keep in mind is to show that you’re not new on the scene. You want to give the impression that you’re an authority in your niche industry to improve credibility.

If you have products and services to sell, present the newest ones, show that your business is flexible, able to change with the times. Don’t be afraid to show the fun, not-so-formal side of the biz too. Show images of your staff, pets, bloopers, and behind-the-scenes photos are helpful if you’re trying to build a personal brand. 

Turn Boards into a Source of (Useful) Information

Using your boards to link back to your newest content is essential. But, you can also share content from other sources to build client trust and loyalty. This works in your favor in two ways. First, you’re providing valuable information to your followers. Do this consistently, and in no time at all, people will come to your website for more infos. 

Second, you’re building and nurturing relationships with like-minded businesses and market leaders. As you connect with established brands, you can propose a collaboration or get a shoutout, enabling you to reach new audiences that you cannot otherwise reach on your own.

You can turn your Pinterest boards into a source of useful information by creating pins that link to related blogs and websites for inspiration, entertainment, or education. Do this regularly, along with pins that link back to your blog, website, and social media. Consistency is key. You want followers to gradually depend on you for information until you’ve established yourself as an expert in your niche industry. 

Check Before Sharing Pins

Repinning content is an excellent strategy to provide valuable content to your Pinterest followers while also marketing your business. But do not repin blindly; you have to check if the links are working and that the infos are helpful to your audience before sharing. 

First, click on the link to see if it leads to the original source. You should only repin images that link back to the image's original source. If the pins are not linking back to the original source, you’ll have to dig deeper. Keep an eye out for bad or broken links because sharing these will affect your credibility. 

Share Your Expertise, Solve a Problem

If you want to be perceived as an expert in your niche industry, you must present your expertise and help people. Solving a customer’s problem, be it through a product or with customer service, demonstrates your expertise. It shows that your business is worth spending their time and hard-earned money on. 

As a market leader, people will come to you to solve their problems. You’ll earn people’s trust and confidence if you provide your knowledge. 

Start by developing a content strategy focused on education, tutorials, or how-tos on relevant topics. Try making full use of the “Story Pins,” feature when creating and sharing educational content. You can also send direct messages to customers and answer questions on the comments sections of the pins to share your expertise!

Spark Conversations

You can turn Pinterest into a great source of website traffic by asking questions or insights right there on the pins’ comment section. Create visuals that would spark conversations by asking direct questions. If you are sharing a product, you can turn it into a comparison with another product, then ask the audience which one they like better. 

For example, say you are selling pieces of jewelry. You can show a pair of earrings and a ring from the same collection in one picture and ask: “Which one is your go-to accessory?” Or, if you are selling ebooks, you can show two of your bestsellers and ask which one they found more helpful. If readers see many comments from real users, they’re more likely to trust your brand.

Encouraging comments lead to better engagement. Ultimately, this will boost your pins in the algorithm. You can also use the information you’ve gathered in the comments section to brainstorm a new bestselling product! 

Pinterest is a great place to build credibility and loyalty visually. With these tips, you can leverage the power of this underutilized platform to create a trusted brand.

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