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The first few jobs you’ve accepted have been tough when just starting out. Many times, clients would try to low-ball you to squeeze out every last penny from your service. All entrepreneurs have gone through this. Thankfully, as you gain a footing in your niche, you will start getting paid what you deserve.
Finding a good client has its challenges, but as long as you are putting in the work and relentlessly seeking out opportunities at the high end of the market, you’ll find amazing ones in no time. In this guide, let’s talk about attracting high-end clients – how to secure well-paying jobs, the benefits of having high-paying clients, and ways to get the kind of rates your work deserves!
A high-end client is someone who does not mind paying for it if it means getting the best quality service. It’s an individual who understands that great work deserves to be compensated accordingly.
High-end clients are decision-makers, risk-takers, and market leaders. They are primarily high-level executives, CEOs, and COOs who manage large enterprises and corporations. They have big budgets and could afford to spend five or six figures on digital services if it meant getting the job done.
While a high-client job won’t hesitate to pay a lot for a service, they’re quite discerning too. High-paying clients are meticulous because they want to get their money’s worth. If things are not working out and expectations are not met, a high-paying client won’t hesitate to pull the plug on a project.
High-end clients love customized products; they want every project to be unique and original. They’re not looking for basic designs; they want custom-built solutions that meet specific needs. That’s why you have to change your marketing strategy to attract high-end clients.
Apart from earning more for a job well done, working with high-end clients let you build an impressive portfolio. Working with a single established brand will open the doors to future projects. It will be much easier to attract MORE high-paying customers once you’ve successfully penetrated the high-end market.
Once you’ve got a steady stream of high-end clients, you can afford to cut down your client base to simplify your workflow and improve your work. On top of that, high-end clients know what they want; they have a clear direction of how they want the end product to look like, so you don’t end up wasting a lot of energy on a project only for the client to change his mind halfway through it.
Marketing to high-paying clients is different from marketing to independent entrepreneurs or small businesses. You might use Facebook Ads to reach out to indie clients, but this might not work if you want to attract executives from big brands. That’s why you have to rethink your marketing strategy; you want to make sure that your marketing messages are reaching market leaders.
Be sure that your marketing messages resonate with high-end clients. Also, you need to promote your business on the proper channels. Look for platforms that cater to big brands and high-end clients like LinkedIn. Connect with market leaders on this platform and present your business in a way that would attract attention from these individuals. Don’t be shy to showcase your expertise!
You need fine work to back up your claim. Apart from showcasing your expertise through your portfolio, you’ll need praises for your stellar performance. If you have great relationships with your previous clients, ask for testimonials and reviews. Get press features from familiar or popular publications to establish authority. If you are just starting out, publish blog posts that speak to your target client’s pain points. Don’t forget to present your social media accounts on your website and ensure that these accounts are on-brand to build recognition.
Another great idea to establish authority is to write guest posts for publications like Entrepreneur or Forbes. A published post credited to you on these sites would look good on your portfolio. Take a screenshot of the guest post to gain more exposure and attract the kind of clients you are looking for.
Attending professional networking events like conferences, trade shows, and workshops is also a great way to establish authority while connecting with big brands. These are great places to secure future projects.
Your business website represents your brand. If you haven’t updated the design in years, now’s a good time to do it. High-end clients base their decisions to work with a professional through their website. If your website is outdated, it will turn regular folks off, so imagine if a CEO of a company sees it.
You don’t have to completely revamp the design, just a minor tweak here and there to maintain your website’s aesthetic and speed. Use top-notch visuals, add a polished logo, and keep every webpage design clean and sophisticated. Spread out the design elements, so the website does not look visually cluttered. When checking out your website, clients should never feel overwhelmed with the design elements.
Then start the content updates with your portfolio by presenting your best work. If you have worked with high-end clients before, start showcasing these first, then work your way to your finest works. Present as much social proof as possible.
Update your service and pricing pages, showcase the kind of services you offer, and ensure that the copy resonates with your target audience. Highlight projects that would attract high-end clients. Customize the messages of your sales page and service offers to your ideal client.
Finally and most important of all, be sure that your website is mobile-friendly. High-end clients are busy folks, and they don't have time to be in front of their computers all the time. Your website should look good across all screens, even on tiny screens!
High-end clients won't bat an eyelash on premium services, so be sure that your pricing suits the image you want to project and the kind of services that you offer. If your work screams “champagne and caviar,” the price should fit the quality of the work you put in.
Don't worry; high-end clients are willing to pay a premium.
This doesn't mean you shouldn't cater to other clients. Just offer your premium services separately. Define the benefits or value of the premium service to attract the right kind of people into your business.
To attract high-end clients and become well-compensated for the kind of work you offer, you need to build credibility and trust. Attracting high-end clients is easy when you can express the value of your work while also providing an impressive portfolio to match! So don’t be afraid to rebrand your business to cater to high-end customers. Create a brand that attracts your ideal client, and pretty soon, your ideal clients will take notice!
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