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Common Social Media Mistakes and How To Avoid Them
These days, social media sites are the best places to market a business. Don’t be left out, avoid making these social media marketing mistakes!
Who remembers the days when Facebook and other social media sites were only used for, well, social interactions online? Social media sites are still used for socializing, but businesses soon discovered how powerful these platforms are for marketing.
The beauty of social media marketing is it allowed small, independent brands to go head to head with bigger businesses without spending a fortune on ads. Influence has become critical in social media marketing – having a lot of followers gives you the advantage to push products with greater results. People are now betting on their influence to market businesses, acquire collaborative projects, and amass a considerable following.
Assuming that you’ve done everything by the book, you’re probably getting the results you expect from your social media marketing efforts. But for those doing this for the first time, there is a right way and a wrong way of utilizing social media sites. And mistakes can sometimes be catastrophic for a new brand. To avoid rookie mistakes, here are some of the most common social media mistakes that you should avoid:
5 Common Social Media Mistakes and How To Avoid Them
Picking the Wrong Social Media Platform
Never assume that everyone’s on Facebook just because it’s the most popular social media site in the world. Different platforms resonate with different people. If your target audience is not on Facebook and you’re focusing your social media marketing too much on the platform, you might end up missing the target completely.
You need to check the analytics to determine which social media platforms are the most popular among your audience. Just check your website traffic, see where people are coming from. From that data, you can start customizing your social media content accordingly.
The most popular social media sites are:
- YouTube
Different social media platforms have different content formats, which you need to keep in mind before publishing anything. For instance, Instagram is all about images, while TikTok is all about short videos. Blogs are popular on LinkedIn, while short and straightforward infos are all the rage on Twitter.
Forgetting About Content Curation
What kind of content gets the most attention from followers? The popularity of a piece of content lies in its value. If it’s something that YOUR target audience finds valuable or helpful, it will get much attention from followers.
You can’t just push a piece of content without checking if it’s something that will connect with your target audience. If you’re publishing content after content without even thinking if it’s beneficial to them or not, your page will get a torrent of unfollows. Not to mention, poor content will eventually ruin your brand.
So go ahead, develop a content marketing strategy and handpick content that your readers find valuable. Again, check the analytics and see what the data is showing you. Customize your social media efforts accordingly. It could be an inspiring picture, a tutorial, or a workshop. Target specific groups of people, curate your feed. Use user-generated content to connect with your audience.
Content-Sharing across Every Platform
Sharing one content across different social media platforms sounds like a great idea. After all, the publishing is done automatically — all you have to do is choose the correct settings, and within seconds, a piece of content is shown on all of your social media profiles.
But here’s the thing, social media sites have different features, and by sharing the same content on all platforms, you’re not maximizing their unique features. Also, you’re not giving your followers much reason to check out your other social media profiles. For better impact, you have to customize your content according to the platform that you’ll use.
For example, you can use your Instagram to share beautiful product photos, quick how-to videos, or real-time life thoughts about managing a business. On Twitter, you can post quick tips, recos, and resources that your target audience would find helpful. And on Facebook, you can post longer a video or blog post link.
Never Adding a Call-to-Action
Don’t underestimate the power of a call to action; it’s the little nudge a follower needs to take the desired action (ex: click that “Buy Now” button). The last thing you want is to confuse your followers because they have no idea what to do with the content you just shared.
Whatever you hope your followers would do after presenting a piece of content, you can make them do it with a call to action. Do you want them to click the buy now button, subscribe to your newsletter, join your giveaway, share your content, or read your latest blog? Let them know with a call to action.
Never Engaging with Users
If you see many views, likes, and comments on your content, take that as a sign that your business is getting a lot of attention and getting people talking. But getting attention is not enough; you have to be a part of your community. You need to go out there and engage with your followers. Share your insights, answer comments, provide solutions, share meaningful content — you need to form a deeper connection with your followers by engaging with them on your social media profiles.
Most of these mistakes are a no-brainer, but you’d be surprised how so many businesses are still making them! Don’t make the same mistake. With millions of small businesses on social media, standing out can be downright challenging. But don’t worry, as long as you’re making the right moves, you’ll be able to build a solid following.
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