Meet Collective Voice: ShopStyle Collective’s New Brand Identity

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ShopStyle Collective – a marketing and monetisation platform designed for influencers and content creators to sell a wide range of products has been rebranded to “Collective Voice.” 

About Collective Voice

Collective Voice is a content creator and influencer affiliate network that enables users to create and share shoppable content. The platform also teams up with brands to help influencers develop sponsored content. The platform allows users to make money off their content using their online presence. The more established a user is, the higher their chances of earning more. Users gain a portion of the sale made through shared links.

Collective Voice is very user-friendly, with an impressive list of brands that fit influencers, micro-influencers, bloggers, and social media personalities. With the rebrand, Collective Voice launched a new set of tools influencers can use to amplify their moneymaking efforts. 

Brand New Features

Along with a refreshed brand identity, Collective Voice launched a new set of tools, resources, and initiatives that help create shoppable content, monitor earnings, and analytics. These tools are TapTo.Shop, Amplify, and enhanced data analytics and reporting:

TapTo.Shop:

This tool enables users to create a space to share monetised content and affiliate links in one link they can share on social media platforms like Instagram, Facebook, or TikTok. 

Amplify:

This is a community-based training program designed to boost business growth. It consists of resources and processes to help users maximise the Collective Voice tool's info and insights to generate more revenues. 

Enhanced analytics and reporting:

With Collective Voice's new and improved analytics, it's easy to determine which content gets the most attention among followers. The interactive dashboard enables users to develop the most effective marketing campaign for maximum impact.

According to Lindsay Jerutis, the general manager at Collective Voice, the rebranded platform uses the power of storytelling, community, and scale to provide meaningful content that shoppers will love while forging a strong partnership with different brands to boost revenues. 

The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services, and transparency to meet those needs,

Lindsay Jerutis – general manager at Collective Voice

Collective Voice's 23% year-over-year revenue growth has outpaced the industry's average of 18%, with more than doubled campaign revenues since 2019 as the platform expanded its line beyond affiliate marketing services. While Collective Voice has its roots in fashion, extending to non-fashion products boosted the company's growth to 4 times over the past 3 years. 

With a refreshed brand identity, Collective Voice reiterated the company's commitment to responsive service. Since then, the company's headcount has increased by 181% since last year. 

Our name reflects the company we have become – one that assures that we are fulfilling our goal to ensure partners' voices are heard. Rebranding to Collective Voice is a monumental milestone for us – and this is only the beginning,

Lindsay Jerutis – general manager at Collective Voice

What Brand Partners Have to Say About Collective Voice

With values of trust, transparency, and inclusivity at its core, Collective Voice's new brand identity promises a stronger online presence and innovative tools for data exploration, marketing campaign recaps, and campaign results comparisons against the entire Collective Voice network.

Hailey Hendricks Hightower, the Marketing Manager, PR & Influencer at Biossance, is optimistic about rebranding. 

We rely on strong creator relationships to drive the success of our brand and performance efforts. Collective Voice has been a longtime partner for us because they understand the nuances of the ever-evolving creator landscape. I know when we run a campaign with Collective Voice, it's going to be a seamless experience because they have the tools and insights to help us find the right creator partners to maximise our investment.

Hailey Hendricks Hightower – Marketing Manager, Biossance

Meanwhile, Elly Brown, fashion and beauty creator, said the platform has been instrumental in helping her earn more revenues online. 

Since joining Collective Voice in 2015, they have helped in so many ways when it comes to earning revenue. They advise me on upcoming sales and how to plan for them, and the wealth of information and analytics they provide allows me to create better content. I can see in real-time what is doing well and what's not and create or tweak content accordingly. I look at analytics daily, and it's a truly fantastic platform,

Elly Brown – Up Town With Elly Brown

J. Hunter Budrewicz, eMarketing associate manager at Friday Collective/Newell Brands, said the platform exceeded their expectations with every successful campaign, and the rebrand will enable their brand to connect to younger audiences.

Collective Voice delivered above and beyond what was expected in our brand campaigns. We were particularly thrilled with their ability to connect our brand with talented and unique content creators on TikTok that our Gen-Z audience could resonate with,

Hunter Budrewicz

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