Should You Add Seasonal Content on Your Pinterest Marketing Strategy?

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Diversifying the content you're publishing is a must if you want to attract more readers and gain a stronger online presence. This means you must invest a lot of time in creating evergreen and seasonal content.

Most experts encourage building evergreen content because it's timeless; you'll never run out of readers who need evergreen content. But this doesn't mean completely shunning seasonal content. Seasonal content is just as crucial as evergreen content! And what better platform to market seasonal content than Pinterest? 

In this guide, let's learn more about seasonal content and its benefits to your Pinterest content strategy at specific times every year. 

Seasonal Content in a Nutshell

Seasonal content consists of blog posts and other forms of content written and published at a specific date. These pieces of content are published to coincide with a particular season, holiday, or event every year.

With seasonal content, the goal is to align with readers' needs, interests, and trends at a specific date each year. It's all about providing relevant and timely information, inspiration, tips, or entertainment to drive more traffic to a website!

What topics to write for seasonal content? There are so many! For example, if you're a fashion blogger, you can write about style trends, looks, and style tips for different seasons. If you're into travel, you can write about beautiful destinations, travel tips, or packing must haves while on holiday at a specific season. 

Unlike evergreen content, seasonal content is best created in advance and published at a specific time for maximum visibility. Consistency is vital to leveraging seasonal content. When readers see that you've been consistently putting out high-quality seasonal posts, you'll become their go-to resource during specific times of the year!

Using Pinterest to Market Seasonal Content

Pinterest is a great place to publish seasonal content because users always look for beautiful images and information about a holiday or season during specific times of the year. 

On Pinterest, you can combine a great mix of infos, such as tips and entertainment for a specific season, and use attractive images to hook people in and read more of your content. Using compelling images is essential to marketing seasonal posts on Pinterest because most readers are design-centric – they pay the most attention to posts with beautiful photos. 

For example, you might find seasonal content on Pinterest related to cosy winter outfits, holiday decorations, or holiday recipes during the winter season. For summer, you might come across beach destinations, drink mixes to serve at a pool party, what outfits to pack on a summer trip, or tips to avoid sun exposure while on holiday. 

Pinterest offers a set of tools that'll make it easier to optimise seasonal content. One of the best tools to use on Pinterest is the platform's built-in trends and insights monitor. With this tool, you can track the performance of every seasonal post you promote. It also helps identify popular seasonal keywords, themes, and topics to ensure high engagement and align Pinterest users' interest with your seasonal posts.

Why Promote Seasonal Content on Pinterest

Creating and promoting seasonal content on Pinterest will definitely benefit your business. You can inspire people at a special time of the year and showcase your expertise by sharing helpful information, ideas, and tips.

And let's face it, Pinterest is the best place to attract attention because it has millions of users. 

You can drive more traffic to your website and increase conversions on this platform! But if you're not convinced, here are some reasons why we LOVE sharing seasonal content on Pinterest: 

Relevance

Staying relevant in your niche industry helps strengthen your influence within the community and showcase your expertise. On Pinterest, you can align your seasonal content with specific holidays or events to attract more attention from people actively searching for ideas, products, and inspiration related to that particular time of the year. 

High Engagement

Pinterest users are highly engaged because the platform curates content to meet specific needs and interests. Promoting seasonal content on Pinterest will generate higher engagement and increased visibility.

Wider Reach

Sometimes, no matter how hard we promote our content online, some audiences are just out of our reach. With Pinterest, it's much easier to market your brand to people that you are unlikely to reach on your own. The platform taps into the audience's current interests and needs, prioritising relevant posts at a particular season or occasion. Using hashtags and optimised descriptions will give you an even broader reach and attract new users to your profile or website.

Stronger Brand Presence

Publishing seasonal content showcases your expertise, creativity, and deep understanding of your core audience – all of which will contribute to a strong brand presence on Pinterest and beyond!

By providing valuable content to users, it's only a matter of time before you become a go-to resource in your niche among Pinterest users. Now combine that with your regular blog site readers, and you'll see how stronger your influence over your audience has become. 

Boost Traffic and Conversions

A wider reach and a solid online presence will lead to higher traffic and conversions. Pinning beautiful images on Pinterest adds exposure to your seasonal content. People are also likely to click your website link if you've optimised your visuals on Pinterest with a defined call to action and hashtags. 

Repurpose Content

While creating seasonal content is vital to attract readers, you can also repurpose old seasonal content. Repurposing seasonal content saves you time while making the most out of old content. Repurposed content also contributes greatly to your content strategy. So keep updating seasonal content and republish it every year. 

Longevity

Unlike other social media sites, Pinterest posts have a longer lifespan. Posts will continue generating traffic and engagement even years after publication. Seasons may change each year, but users continuously seek seasonal content for inspiration. By pinning seasonal content on Pinterest, your posts will gain extended exposure for years to come. 

Being consistent is just as important when maximising promotions on Pinterest. Apart from dutifully pinning seasonal images, you must optimise every post with your primary keywords and relevant hashtags to drive results. It's equally important to check the metrics to future-proof your content strategy.

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