SEO Writing: Write for Google or for Readers? How to Delight Both!

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If you've been blogging for a while, then you're probably plagued by the same challenge that virtually all bloggers struggle with: Do you write for Google or your readers?

Writing SEO content boosts a website's rankings on the searches. If you're topping the searches, you will generate more website traffic. But the thing is, how you write your blog affects user engagement. While optimising content for Google is essential, it's equally important to delight your audience with well-written blog posts. How Google assesses content is far different from how real people digest content. And to become a successful blogger, you must keep your audience engaged while satisfying Google. 

How to do both? Is it possible to write for Google while also delighting your audience? YES! In this guide, we're dishing out tips on writing content that will delight readers while boosting your website rankings in the searches:

What is SEO Copywriting?

Writing for Google is about more than just inserting a primary keyword in a 1,000-word blog a certain number of times. After several updates, Google's algorithm has become smarter, able to distinguish between fluff and valuable content. To write blogs that Google will love, you need to:

• Write valuable content
• Establish a solid online presence
• Build trust and credibility
• Create relevant, trusted content

SEO is about providing compelling, valuable, and engaging content based on well-researched, relevant keywords. It's about creating content targeting a specific group of people and providing solutions to their problems with well-written content. 

But the content you put out should be something people would love to read and share with their networks. Creating well-optimised content enhances your online presence. As your reach widens online, people will start trusting your brand. Increased authority and relevance will eventually lead to a higher ranking in Google searches. 

Google base search results on a website's authority, content quality, credibility, and relevance. How often you use your primary keywords, the quality of your links, and the trustworthiness of these links will also add up to your site's overall performance. 

How to Write for Google and Your Target Audience

Tell a (Brand) Story

Almost everyone loves reading a good story, and working on this skill will make every blog post stand out. Whether you're creating a blog post, an article, a video, or a podcast, you gain more attention by how well you convey your message. 

Telling a story isn't just about presenting the facts; it's about weaving your unique brand style into every story. And don't focus too much on yourself alone. Look for topics that get a positive response from your audience and feature those in your next blog or video. 

Infuse Humour

A lighthearted approach to content creation can be a welcome respite from boring news and listicles that flood the internet. Entertaining content is persuasive. You can use humour not just to delight readers but also to tackle controversial topics or serious issues being talked about in your niche industry. Set the tone with a funny headline and sprinkle some humour down the body of the content. This will incite excitement among your readers. 

Create Case Studies

Case studies are some of the most popular content types because Google perceives these as highly valuable. Evidence data is powerful, and Google crawlers can recognise such pieces of content. That's the reason why case studies almost always top Google searches. 

A case study is a research-based content that involves an in-depth exploration of a complex issue within a defined context using various data sources. Relevance is vital to dominate the searches using keywords. Use your long-tail primary keywords to optimise case studies, and you will surely achieve better ranking faster. 

Create a Landing Page

A landing page is a standalone webpage used to market a business or a product. It's primarily used to promote a business, a service, or a product using a set of keywords to generate organic website traffic. The purpose of a landing page is to persuade users to purchase its CTA elements. 

Back in the day, you have to hire a graphic artist to create a landing page, but these days, landing page builders like Showit enable you to make one in minutes. What's great about using Showit is its beautifully designed landing page templates that you can customise with its easy drag-and-drop feature. 

How to Delight Readers with Your SEO Copywriting

An attractive headline

An attention-grabbing headline is valuable in promoting a brand because it gets people clicking! The headline must be catchy, compelling, and easy to read. Keep the length to 50 to 60 characters; it must always include your primary keyword. 

Compelling copy

This is written content used to sell a product, a service, or an idea. It has to be well-written, free from grammatical errors, and it should elicit an emotional response from the readers. The copy must be compelling because you only have 30 seconds or less to grab readers' attention. Make the copy easy to read by using bullet points highlighting the topic's key points. It should leave readers wanting more, so a call to action should be added in the body. 

A clear purpose

A clear purpose leaves no room for confusion, so readers can determine what they must do to get what you sell. When writing content, focus on the main idea and present solutions clearly. Solve a problem or explain a complicated topic in a clear, straightforward manner to achieve clarity. It's equally important to provide accurate data for any research-based information you're writing about. The topics should always be relevant with precise data points to boost social shares. 

Optimise with target keywords

Optimise every piece of content you put out with your main keywords to make your blogs easy to find on the searches. There's no magic number for the number of times a keyword must appear in a copy, but the keywords must flow smoothly with the rest of the content; otherwise, Google will detect keyword spamming. 

It may feel like a never-ending juggling act, but as long as you are dishing out relevant, engaging, optimised, and well-written content, it's possible to delight readers with your amazing content while staying at Google's good graces

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