How to Make an Animated Marketing Video

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Reading Time: 3 minutes

An animated marketing video is a creative and engaging way to present your company and your products or services. Whether you’re a small business or a large corporation, marketing videos are a great way to keep an eye on your company and get them interested in whatever you’re trying to sell. This article will help guide you through the process of making an animated marketing video.

Have a Plan

First, identify your target market and what they are looking for. Then, think about the story you want to tell your audience with your video. Your story should be engaging and relatable but also easy to understand. Next, decide how many videos you want to make and how you will use them. If you want people to watch your video on YouTube, you might need more than one video. If you are promoting a product or service, you could write the script yourself, but if not, you should find someone knowledgeable about your topic and can create a great script for your video.

Create a Script and Storyboard

The first step in creating an animated marketing video is to write the script. You should already have the marketing copy for your product or service to use as a foundation for the script. Once you’ve got the script, it’s time to create a storyboard. This involves coming up with rough sketches of the shots needed for each part of the script and laying them out in order. This helps you have all the shots needed to tell your story, whether you are hiring an animated film production company or creating the video yourself.

Create A Background and Setting

Don’t forget to create a background and setting for your animated video. Depending on the product or service you are selling, you might need to get creative with the background or setting for your video. For example, if you’re selling a kitchen gadget, you might want to set your product in a kitchen or dining room. Consider creating a cyber-like world where computer screens and wires connect your characters if you’re selling IT services.

Design Your Characters

This step involves creating an animated marketing video to design your characters. You want them to be unique and memorable, so if you’re unsure where to start, research already-existing videos or hire an animated film production company to get things done for you. Once you have a solid vision for your characters and their personalities, go ahead and draw them out. This may seem daunting at first, but it doesn’t have to be complicated. 

Add Sound

Once you have put together your animated video, you will want to add audio. You can use the audio that came with the images you downloaded or record your voiceover. This part is up to you and what feels right for your video. If you decide to do a voiceover, keep it short and direct. Just make sure your message is crystal clear.

Bottom Line

If you want to make an animated video for your brand, you’re already on the right track. Many people think that making marketing videos is hard work and too expensive to bother with, but it isn’t. This guide shows you how to create an effective animated marketing video using your resources. However, if the procedure sounds laborious, hiring an animated film production company will assist you with the complete process guaranteeing it’s all successful.

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