Are you getting more out of your social media marketing strategy? Here are ways to improve your social media strategy and guarantee better results.
Everyone and their sister are on social media, and it’s not a surprise that it has become a powerful platform for marketing among small businesses. If you’re an aspiring entrepreneur who wants to go toe to toe with big brands, marketing on social media is your best bet.
But where to start? What can you do to guarantee that your marketing efforts will pay off?
Marketing on any platform requires a strategy, and if yours aren’t giving you results, it’s time to go back to the drawing board and try again. That’s what we’re here for!. We’re dishing out ways to improve your social media marketing strategy for better results in this guide!
Before starting with your marketing plans, think of the goals that you hope to achieve. What would you like to get out of your social media marketing strategy? Would you like to get more website traffic, sell many products, find new clients, or build a community? Is there advocacy that you hope to highlight on a marketing campaign?
Define your goals and objectives to create a structured marketing strategy. Set benchmarks and deadlines just to make sure you’re achieving your goals. And if you’re feeling overwhelmed because you have SO many objectives, try breaking these into smaller, achievable actions.
One of the most common mistakes entrepreneurs make is that they tend to create and share the same content for their social media networks. Auto-publishing the same content across different social media platforms seems like a good idea in terms of updating your profiles, but different platforms have different features. If you’re not customizing your content strategy according to the social media sites you’re using, you won’t get the most out of the content you’re sharing.
A good rule to remember is to check what kind of content is popular on a specific social media site. Be sure that your content format and type suit the platform. For example, Facebook is the best place to share videos, text content, and personal insights. Instagram is the place to publish promotional images and short videos (tutorials, how-tos, DIY, product demo). Twitter is the place for sharing personal insights and quick updates.
If you’re not marketing on the right platform, you might end up wasting all that time and effort on content creation and promotions! You need to market your content to places where your target audience is most active. You can check what platform is the most popular among your viewers by simply checking your website traffic and analytics. See where your traffic is coming from, then plan your content marketing strategy accordingly.
Facebook remains the most popular social media site in the world, with over 2 *billion* users. It’s followed by Instagram, Twitter, TikTok, and YouTube. Facebook is the best place to market a business to generate more leads, strengthen your online presence, or expand your network. Instagram is an excellent platform to collab with influencers and promotes product images and videos. On the other hand, Twitter and LinkedIn are the best places to connect with professionals and industry leaders. Use these platforms to build trust and expand your network of influencers and professionals.
If you’re not keen on live streaming then because you’re shy in front of the camera or uncustomed to face your followers on your own, social media sites like Facebook, Instagram, and TikTok made live video creation more approachable for the uninitiated. And live streaming makes for content gold! Research shows that 80% of people prefer watching live videos from a brand to reading their blogs. Also, 67% of people who watch live videos are more likely to make a purchase.
If you’re not used to live streaming, practice makes perfect. If you’re too self-conscious, get someone to do this for you, or don’t show your face at all. This will work for product demos; you can simply show the products and/or your hands during the demo.
People love a good brand story. Audiences are more likely to connect to a brand if they know the story behind it. Sharing your brand story will make a significant impact on your social media marketing strategy. But how to do it?
Start by creating and sharing stories on Instagram and Facebook. Stories are short video snippets that show your everyday life. The videos are typically 20 seconds long, but it’s long enough to develop a deep connection between your target audience and your brand.
The best kind of marketing material is pictures and videos made by real users. 50% of people agree that user-generated content visuals are more impactful than a brand’s pictures and videos. The thing with brand-made content is that people know it’s not meant to market a brand. If people know that the visuals are intended to push for a sale, they’re less receptive to it because they think it’s gimmicky or doesn’t believe certain claims.
User-generated content is different because it’s made by real people – not gimmicky at all. People are more likely to trust a brand that features user-generated content while shopping around because the claims are from people they can relate to. You can score user-generated content by encouraging your viewers to share their own content to your channel for a feature through a giveaway or a contest. Most important of all, make it easy for your customers to send in their user-generated content.
One of the most effective ways to improve brand visibility is to optimize every social media content with hashtags. Hashtags are words or short phrases that are relevant to the content and the target audience.
People will use hashtags to search for specific pieces of content. The more specific the hashtag is, the higher the engagement rates. Hashtags are also great in terms of organizing your social media content. This way, your visuals will always appear in relevant searches, same as how keywords work for SEO.
Think of a single word or a couple of words that best describe your brand. For example, if you sell pet accessories, you can use #petaccessories, #custompetaccessories, #perloversaccessories, #[yourbrand]petaccessories. You can use different variations of hashtags or an amalgamation of hashtags to create your own unique branded hashtags. Every time you make a post on social media, use your branded hashtags.
Making a mark on different social media sites can be challenging especially if you’re a small business. There are literally MILLIONS of businesses just like yours vying for the same target audience. But with these tips, you can develop an effective social media marketing strategy that takes your business in front of followers.