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7 Personal Branding Trends to Grow Your Business
In a world dominated by big business brands, it's amazing to know that personal branding has started to spread in virtually all industries. Personal branding has become a solid business asset; the returns are phenomenal… if you market your business right, that is!
While personal branding is worth the investment, you'll need a clear marketing strategy to get the word out about your brand and build an impressive audience. Your marketing and investment strategy should include knowing the latest trends and how to apply some to grow a following. What are the personal branding trends to grow your business? Continue reading below to find out:
Building a Micro-Community
While social media platforms like Facebook, Instagram, YouTube, TikTok, and Twitter remain extremely popular, micro-social platforms are gaining traction. A micro-community brings like-minded people together in a shared online space. Some of the benefits of building a micro-community are:
Build a loyal following
Because people have to sign up to join your micro-community, you can weed out the casual, curious readers from people who are genuinely interested in your brand. And it's much easier to connect with a smaller group of people this way because your micro-community consists of people who believe in your brand and are interested in your content 100%.
Boost sales
It's easier to build trust when marketing to a smaller crowd of invested clients. People won't sign up for your micro-community if they're not interested in your services. So with that in mind, it's easier to market your business, engage your audience, and ultimately, seal more deals.
Build stronger connections
When the noise is filtered, you can connect with customers much better. And members can connect with you and fellow members too. You can build positive connections with your members and turn interested individuals into loyal, paying customers.
Build a better business
It's much easier to enhance or improve your products and services when you have honest people in your micro-community who are more than willing to give their own feedback or insights on various aspects of your business. You can provide precisely what your customers want instead of guessing what products or services work for them!
Slack and Discord are quite popular among the NFT crowd. WhatsApp and Facebook Messenger are also popular micro-community platforms that you can use to connect with clients.
Automation and Business Tech
Automation remains one of the most vital parts of running a business. Technology is only getting better, so expect new tech to flood the market to make our entrepreneurial lives better. AI, robotics, and data analytics technologies remain a massive part of developing better business applications, freeing entrepreneurs from taxing, time-intensive, and recurring tasks that take a considerable chunk of time to complete. Most users prefer hybrid work situations, so you can expect more automation technologies to boost productivity.
Collecting Customer Feedback
Collecting external feedback never waned in popularity because it's an effective way of convincing people to buy products and services, especially online. Don't stop seeking input from existing and previous customers to stay at the top of your customers' minds. Find ways to ask for feedback; you can create forms, provide incentives, engage in the comments section, or offer a unique feature on your website and social media pages to get more positive feedback or testimonials.
Video Content
Vlogging has always been an extremely popular communication and entertainment platform, and it will continue to be an essential and powerful tool for content creators and bloggers alike. Every influencer has their own YouTube channel, and if you're still not maximizing your YouTube profile today, get that camera ready and start filming right now! That's not to say you should ditch blogging altogether, no. Blogging remains popular, but combined with video content; you are offering a much richer user experience.
It's All About Entertainment
Educational and inspiring content is still in demand, but entertainment videos have become the most sought-after form of content online. Platforms like TikTok and IG Reels are the best places to publish entertaining shorts.
Short dance videos, funny clips like meowing back to a pet cat, or posting funny moments like bloopers are quite silly, but this form of entertainment has created a paradigm shift in digital marketing. These videos do not always come with product or service endorsements; they're popular because they show the lighter side of life.
Filming fun, comical situations, giving a quick glimpse of what goes behind the scenes, or even creating short product demos on IG Reels or TikTok will definitely attract a lot of attention online!
Relatable Content
Inspirational content was the norm for several years, but users are gradually favouring more relatable content. Relatable content is imperfect, raw, and honest – it's the kind of content that hits you in the feels. Times are challenging, and most of us want to be understood or heard.
With this type of content, you're letting viewers know that they are not alone in whatever situation they find themselves in, that they are understood, and that someone cares. By posting relatable content, you're building a brand that brings comfort to your core audience. Showing the rough edges of your brand as opposed to a perfectly polished image will also add to your brand's charm.
Values and Beliefs
The line between personal and professional views and values has blurred in recent years with the rise of personal branding. In the past, entrepreneurs avoided giving their take on various social issues to protect their brands.
Not anymore. It's common for businesses to express their values and opinions to attract like-minded individuals, start a conversation, build a relatable brand, and perhaps, show unity to existing followers/viewers who feel the same way.
And this goes even if your beliefs, values, or opinions have nothing to do with the product or services you offer. You can support animal shelters and advocate responsible pet ownership while being a fashion designer. You can share your experiences and insights on mental health while maintaining a successful career in 3D animation. So don't be shy to express your values and purpose in your marketing strategy because it will make your business stand out and attract people who feel the same way.
Identifying the trends will help define the growth of your personal brand. That said, you don't have to apply every trend to your marketing strategy; choose wisely. Experiment with trends that elevate your brand and open more doors to bigger, better business opportunities.
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