6 Ways You’re Going Wrong With Your Blog
Most people that create a blog do so because they want to communicate their thoughts, emotions, ideas, and tips and tricks to the world. Their blog is a creative outlet that lets them express themselves to anyone willing to listen.
The sad truth about blogging is that some bloggers don't end up with many regular visitors, and that doesn't compel those bloggers to continue publishing new content.
You're likely reading this today because you have a blog, but you feel that you're probably doing something wrong because it isn't as popular as you'd have hoped.
Take a look at the following six ways you could be going wrong with your blog:
1. Lack Of Focus
Your blog undoubtedly centers around a specific theme. For example, it could be a personal blog where you talk about the trials and tribulations of your daily life (perhaps as a parent), or it might aim its content at specific subjects, like car repair or home DIY.
If your content often goes off-piste and talks about irrelevant topics, it could be the reason your audience numbers are dwindling.
2. Random Posting Schedule
No one expects you to sit at your computer and create new blog posts at specific times each day or week.
But if your posting schedule is irregular, your readers might go elsewhere for compelling content to view because they don't know when you'll next be posting! Consider using a tool like HootSuite to plan and schedule future blog posts.
3. You Aren’t Selling Anything On Your Blog
You can't run a blog on love alone. Domain renewals, hosting fees, and subscriptions associated with the tools you use to create content on your blog cost money. Isn't it about time your blog paid for itself?
It's easy to monetize a blog, and you can consider various options. For example, you could install an online shop and ecommerce payment gateway to sell digital or physical products safely and securely.
4. You’ve Done No Search Engine Optimization
Search engine optimization (SEO) is crucial to running any successful blog. It helps you refine your content to make it more relevant to your target audience, and it helps increase the number of visits from search engine results pages.
Plenty of SEO guides exist online to help you navigate your way around this topic and boost your blog's popularity.
5. Lack Of Reader Engagement
What do you do when someone posts comments on your blog posts or the links you share to them on social media? If the answer's “nothing”, you must rethink your audience engagement strategy!
Your readers will often reach out to you if they want more information, wish to discuss your content, or simply want to say “thanks”!
6. Your Blog’s Site Design Sucks
One final way you could be going wrong with your blog relates to its design. As you can imagine, hundreds of thousands of themes and styles exist for blogs made with WordPress and similar blogging platforms. You should select one that boasts a responsive web design, doesn't slow down page loading times, and enhances the viewing experience, or opt for a high-converting custom blog design.
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