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Despite its massive potential, Pinterest remains underutilized by many businesses. To boost the chances of your pins going viral, try these tips!
Pinterest is best known for creating mood boards, but hey, the platform is no longer limited to hobbyists looking for photos to pin. It's now a bonafide search engine, and if you haven't been using it to the fullest, you are missing out!
It’s one thing to create a carefully curated collection of pins for your brand on Pinterest and another to generate a tsunami of reshares and referrals for going viral. Yes, your pins can go viral on Pinterest and trust me, the platform is the best place to be seen if you’re a solopreneur!
Getting your pins to go viral sounds like a lot of work, but as long as you know how to create pins that are guaranteed to attract a LOT of attention, the chances of your pins going viral is huge. Try these tips:
To build a wide reach, you have to optimize your pins with keywords and hashtags. Again, Pinterest now works as a search engine for images; this, plus the fact that Google is now prioritizing image searches, means that SEO is a must to get the word out about your brand.
Optimizing your pin titles and descriptions with your main keywords + adding hashtags make your pins more searchable. Try saving the pinnable image on your main Pinterest board, then add the keywords in the description box while repinning.
It’s simple, and it works — catchy headlines get a lot of attention because it compels the viewers to click on your images. Creating catchy titles will take careful planning and strategizing, so think of the words that could drive people to take the desired action (click and repin your images) but avoid “clickbait” copies. Clickbait will turn people off.
Just be creative and focus on the benefits of your offer. You can use numbers and figures to make your titles sound more attractive, such as “The 3 Ways I got More Likes on Facebook” or “Save Your Home! 5 Dummy-Proof Ways of Prepping Your House for Harsh Winters.”
We said it time and again, consistency is key to effective branding. You want people to associate your pins with your business, so incorporate your branding into the images you add to your Pinterest boards. That means using your logo, brand colours, and font styles to present your pins.
As your branding becomes familiar to Pinterest viewers, they’ll start repinning your images or clicking on the photos. Be consistent with the branding, and eventually, people will start trusting your brand as a reliable source of information.
Just like any visual-based platform, Pinterest has a standard size for images. You should adjust your images' size to an acceptable format so that the photos look good on the screen. One thing to keep in mind is that all the photos pinned to Pinterest shows in the same width, but the length will vary in size.
Vertically longer images take up more space in the searches than horizontal images like square or landscape photos. When your pictures look more prominent in the searches, you’ll attract more attention. We highly suggest sticking to a 735 x 1102 pixels format for the images to increase your pins’ chances of going viral.
Don’t be shy; go ahead and ask your blog readers and social media followers to re-share your blog posts and/or repin your Pinterest images. In the actual blog post, end the post by asking your readers to pin the photos or share the blog post in their respective social media accounts. On Facebook, Twitter, or IG, share a link to your blog post and ask your followers to repin the images or re-share the blog! That’s it!
You might not know it, but specific colours could increase pins’ chances of going viral on Pinterest. We’re drawn to certain colours because we’re wired like that! Using certain colours, like orange or red, could increase repins by a whopping 200% compared to images with green or blue images as a dominant colour. This shows that bright, warm colours get the most attention compared to cool-toned colours.
You don’t have to jump through hoops to get more re-pins and reshares for images you’ve shared on Pinterest. Don’t overthink it; look for ways to make your pictures better and worth sharing to increase your chances of going viral on your next pins! Hopefully, these tips will be of much help to your marketing efforts.
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