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The biggest bummer in blogging is when you spend hours writing incredible blog posts, click publish and no one reads them!
Week after week you write and yet, there's still no traffic! Not only is it a bummer but it's a huge hit to your self-esteem.
Are you just one of those people that can't blog? Should you just throw in the towel and give up blogging forever?
Sometimes the answer lies with the basics, so if you want to learn the basics of blogging start here.
If you're feeling like no one is reading your blog and you've tried everything, stick around because it's about to get SERIOUS up in here.
I'm going to lay it all out on the table and share with you not only why people aren't reading your blog but how you can actually fix it with actionable steps!
*This post contains affiliate links which means I make a small commission if you choose to use my link at no cost to you.
Yeah but what about all those people that have like, 50,000 views after only two weeks of blogging?
I'm just going to be honest here, there may be 1% AT MOST that actually see a very large amount of traffic right off the bat.
When we first begin blogging we don't' have a million different blog posts which means people aren't sticking around for a long time.
With fewer blog posts, this means less time spent on your blog and fewer blog views.
So am I saying you should actually “launch” your blog with twenty different posts?
No, not necessary. But you can read more about that here.
The thing is though, not having a massive leap in traffic right away can actually be a good thing!
This actually gives you time to perfect your craft or at least improve your craft! This gives you time to write more in-depth blog posts, focus on keywords or even just focus on your writing style!
It allows you to grow and really get an understanding of your “why”.
Why you are writing your blog and who you're writing it for!
So don't worry if you're not getting tons and tons of traffic flooding in, gaining a community of loyal followers takes time!
As a brand new blogger, you need to be CONSISTENT.
You know that friend that only calls you up when they need something and then the rest of the time they don't even notice that you exist?
Eventually, you get fed up and move on from them altogether.
Well in the blogging world, it's kind of the same thing!
But it moves a whole heck of a lot faster!
If you write an incredible post that rocks your audience's world and then you ghost them, they're going to move on and forget all about you.
The point of blogging is to build a relationship with your audience.
They need to know they can count on you for information consistently each week, month after month, year after year.
If you want to be the “go to” person for something in your niche, then you've got to be showing up quite often with valuable information for your audience!
It's up to you how many blog posts you want to write a week and what days you want to post them, the point is to just be consistent with it for a while and I mean like at least six months to a year. So choose a blogging schedule that you can stick to!
This can be a tough one to swallow and I know, I get it, I've been there and it's a bummer.
The reality is, we blog for a purpose and we read blogs for a reason.
People read blogs for a few different reasons, for example, motivation, entertainment or to answer a question.
The biggest take away here is to really understand the purpose of your blog posts and to really remember who you're writing them for.
Regardless of the type of blog you are writing, always ask yourself:
“Who is this post for?”
“Why am I writing this post?
“How does this post help my audience?”
“What transformation am I providing to my audience?”
Doing so will help make sure you are writing posts that provide value to your audience which makes them more likely to stick around and share your posts.
If you're still really stuck and frustrated, I highly recommend the Content Creation Cocktail which shows you exactly how to create sticky blog posts that people love to read and share every single time.
And if you have no idea who your target audience even is or how to actually find them, read this.
Marketing with social media is huge for new bloggers!
This is how you will get your posts seen and how you really begin to grow a targeted audience.
But you don't want just anyone coming to your blog, you want the right people.
To find the right people, you need to be marketing on the right platforms.
And by this I mean, the platforms that your audience is on the most! I mean why would you waste your time posting to every platform when you just need to post to one or two?
If you are on Instagram, but your audience is mostly utilizing Facebook and Pinterest, then you won't be in the right place posting your blog posts and your target audience may never even see them!
This will take a little bit of research to really understand what demographics are utilizing what platforms the most.
With all that being said, you should be on Pinterest.
Seriously, the large majority of blogs will do fantastic on Pinterest and if you've read any other blog on the internet you already know Pinterest is one of the largest traffic drivers for most bloggers.
Here's a secret though, Pinterest isn't all that easy.
No worries though because I've broken down Pinterest completely in this post which will help you create your own Pinterest strategy that actually works.
If your audience is on Pinterest and you want to grow targeted traffic, grab my free Pinterest Strategies Checklist with 17 proven hacks to help you boost your blog traffic today!!
Have you noticed that I've talked a lot about what your audience wants?
Yeah, that's because blogging is a whole lot less about me, me, me and a whole heck of a lot more about what your audience wants.
So let's say you are utilizing social media or Pinterest and you've written this incredible blog post with a ton of value, but your title isn't portraying that.
The title of your blog post is just as important as the content!
Think of your blog post title like a door.
Big shiny doors with twinkle lights are much more exciting than say a big brown door.
No one's going to want to open the big brown not so exciting door but everyone wants to see what's behind the shiny, twinkle lights door!
So, how do you turn your blog post titles into the door that everyone wants to open?
You create curiosity and answer a question that your audience is asking!
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An in-depth blog post in combination with a title that answers a question and creates curiosity with your audience without being spammy or clickbaity is one of the best ways to grow a loyal and engaged audience that will continue to come back to your blog day after day!
With twenty different social media platforms, a million different tips and strategies to try, it's just too much! I used to think I had to try everything at once and just hope something would stick…
Yeah, that didn't work out in my favor at all!
When you focus on too many strategies at once, you're not only spreading yourself too thin, but you don't really know what is actually working.
I recommend picking one goal for your blog and one way you can focus on improving it.
If you want to grow more targeted traffic, focus on your blog posts.
Can you improve something within them?
Okay, next focus on one or two places to promote it.
And remember to only pick platforms that your audience is on!
This will really help reduce the feeling of burning out and will actually give you a real look at where you can improve and what's actually working.
Just remember that nothing will happen overnight.
Blogging is a slow burn and it takes time to really see a good amount of traffic especially when we're looking for the right traffic.
Stick with it and keep on keeping on because your audience is out there.
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As a blogger who hasn’t really looked into traffic etc much, and has just been focusing on writing and creating posts- this is so helpful! Thank you! X
Thank you, Sheridan! I’m so glad this was helpful to you! I definitely think putting your focus on one thing at a time and really understanding the goal of your blog is really helpful when looking at what needs to be done with your blog!
What would you do differently if you started your blog today?
Oh, I love this question, Colleen! If I were to start a brand new blog today, I would put a lot of focus on my audience and who it is I’m trying to help with my blog. I would ensure that every single post had a purpose, was valuable and helped others! I would also only focus on one thing at a time instead of trying to focus on everything at once. I would choose one goal to accomplish for the week, like writing blog posts or driving traffic or focusing on research, etc. I would also pick a blogging platform that I could grow in like WordPress. I would also focus on one traffic strategy at a time and being consistent with learning that traffic strategy as well as being consistent with how many posts I posted a week! Basically, I’d have a very clear plan of action for my blog, I’d know exactly who I was talking to, what to write, how often I would write and where to market it!
I recently started to really research the keywords for my blog titles and it wasn’t something I thought was mega important but I have to agree with you it is, you have to make a title that people search.
It wasn’t something I really thought of either but once I started really digging into keywords and using words that my audience is searching for, I saw a huge leap in targeted traffic!
Great tips for beginners to know!
Thank you, Rebecca!
Great post! I needed this!
Great post! I needed this!
I am fairly new to the ins and outs of blogging and learning how to drive traffic to my blog still so I feel like a failure often when blogging. I feel like there is SO much info out there that it just starts to become a jumbled mess in my brain. I also feel like I’ve done a LOT of research but it still doesn’t stick. I am going to save your post, use your tips, and just may contact you if I have any questions! Thank you!
I completely understand, Kirsten! The amount of information out there is so overwhelming and sometimes we spend so much time searching and trying to figure out what to do next we forget to just do it! Of course! Don’t hesitate to contact me if you have any questions on what to do next or any questions on blogging!
This is very good advice! It definitely takes time to learn what works!
Thank you, Heather! Definitely! Everything takes a bit of time to get going and really understand what is going to work!
Great tips here and i agree, everything takes time. Thinking about titles and your audience is so important x
Thank you, Sabiha! Yes! Titles are so important for each and every blog post!
Great tips! I still am trying to focus on lots of things without niching down too much…I am going to try and make it work 😉 I have too many interests to niche too much, but I think I have a common core!
Thank you, Marissa! You just have to find what works best for you, your blog and your audience, so if that’s working, then that’s great!
these tips are spot on! thanks so much for this!
Thank you so much, Shan! I’m glad you enjoyed this post!
I love this. As a new blogger I’m feeling frustrated about the lack of views. Plus, I’m trying to monetize my blog, which is hard, too. Great tips. Thanks!
I understand! Sometimes having a lower number of views than expected can be a bit frustrating at first, but it all just takes time and a few strategies and you’ll begin to see those numbers increase!
Thank you for the tips! I’m a new blogger and I need to remind myself that it takes time to gain followers and viewers.
Growing a true following and views does take some time but it’s so worth it to really grow a community of people that love what you do and say!
As someone who blogs AND is an SEO Strategist, I love all of these tips you’re sharing! Really great ways to increase your visibility.
Thank you so much, Emily! I’m so glad you are enjoying my posts!
Great tips, I definitely need to be more consistent and will make that a goal going forward!
Thank you, Brandon!! Yes, consistency is definitely key when it comes to growing a true following and community!
This is very helpful! I concentrate on creating content rather than the numbers but it’s still interesting to know how many people are reading and if they find it useful 🙂
Thank you, Cristina! I agree I focus on quality content as well but I do enjoy seeing if people are really getting anything out of my posts!
This was so helpful for me. I feel like my traffic is up and down and I can see your points on why some posts don’t do as well.
I’m so glad this was helpful for you, Courtney! Traffic can be up and down depending on the days of the week!
Great tips! Thanks.
Thank you so much, Mercy!
I agree with all of this! #3, #5 and #6 are all things I’ve had to work on.
Thank you, Amanda!
I agree, searching – just research in general are so important these days to make sure your blog is heading in the right direction. 🙂
I completely agree, Shan!! Research is huge right now!
Great blog post! I have been feeling quite discouraged lately and have lagged behind in promoting my blog posts on social media and my blog traffic took a deep dive. It does get very tiring to keep driving traffic using social media. I often wish I could just hit publish and forget about it.
Thank you, Juli! I understand the frustration of always feeling like you have to be promoting and posting, it can get quite tedious at times. This is why I use Pinterest because I don’t have to work at it as hard but end up getting way more traffic from it in the long run!
I needed this today! I think I need to focus more on creating content. I’ve been spreading myself too thin and trying to do everything all at once. My goal for next week is content!
That’s a fantastic goal, Leesa!!
Love these tips. Even for a seasoned blogger.
Thank you so much, Jalisa!
This is a great article. I recently got keysearch and been trying to update my old posts. Trying to focus on pinterest and seo! Also when I first started I was trying to be “lifestyle” but i’ve really niched down to family travel
Thank you so much! That’s fantastic!!! SEO and Pinterest are two incredible traffic tools! Oh, family travel sounds like a really great blog!
Great article, Emily! This blogging wake-up call will open the eyes especially of the new bloggers.
Thank you so much, Dustin!
I’m so glad I came across your post! I’m a new blogger and it was super encouraging!
That’s so great, Marli! I completely understand how intimidating it can be to be a new blogger but just keep blogging, keep writing for your audience and everything will work out!
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