5 Tips to Connect with Your Audience in Emails

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It’s hard to connect with your target audience over email simply because text-based content doesn’t have a tone. That’s why it’s important to write compelling content to grab the readers’ attention through email. 

Subscriber engagement is all about providing the right message to the right people at the right time. It is no longer enough to create a single copy then send it to hundreds of subscribers in an email blast. If you want to attract attention, build a following, and promote higher subscriber engagement, you need to provide personalized messaging to connect with your audience in email. But how? 

It’s can be quite tricky to figure out the timing and the set of groups of people to target if you’ve been sending email blasts to everyone in the past. That’s not going to work now because people are more discerning with the kind of messages they want to receive on their email. To connect with your audience through email, try these tips: 

Tell a Story

Nothing perks up people’s attention than a good story and the same thing can be said when it comes to getting people hooked on your emails. Story-based emails can increase conversions by over 30%. What’s more, people are 22 times more likely to remember your brand if you start your email with a dynamic story. It’s a popular method of connecting with the audience because it helps create a bond with readers. 

Of course, a good story isn’t as good if it’s not delivered properly. To tell a story, you need to present a before and after a transition to make the story believable and relatable. You can also humanize your brand by telling a redemption story, like rising from a failure or recovering after a crisis. These storytelling methods grab people’s attention, provide value while also showing a side of your business that they haven’t seen before. 

Provide Value

You won’t get your subscribers’ attention if you’re not making effort to provide content they’ll love. People subscribe to exclusive content because they find the said content valuable. And the more valuable content you give, the deeper the connection with your target audience becomes. This, in turn, leads to a higher user engagement. 

If you are making an effort to provide valuable content, your subscribers will give something in return. Outlining your latest blog posts in a weekly newsletter, providing an incentive in exchange for their email address, or giving a free lead magnet – these are just some of the many ways to offer value and connect with your subscribers. 

A Personal Touch 

Addressing the recipient by name in your email is one way to get the person’s attention. Calling people by their name strike a chord with the recipients, it gives the impression that you are talking to them directly and is not just one of the thousands of subscribers on your email list.

But calling your subscribers by their names is just the first step. You need to engage with them even more by writing first-person messages to deepen the connection with your target audience. Also, it's easier to hold a person's attention if the content you provide is interesting to them. 

Segment Your Target List

You are likely to generate a higher user engagement by segmenting your target list. This ensures that the message will be sent to the right people, subscribers with a common interest.

Let’s face it, we create a lot of content to market our business that we tend to sometimes forget that there is diversity among our user bases. And if you want to connect with your subscribers, you need to make sure that the message is something that they will genuinely find useful. By segmenting your email list, you can create very specific personalized content that a particular group would find interesting. 

A good example would be sending re-engagement emails only to subscribers with extra-low usage rates or announcing deals and special promos to your most loyal customers. 

A Strong, Defined Call to Action

Calls to action tell your subscribers what to do with the information you just presented to them. While connecting with your target audience is crucial to the success of your email marketing, your efforts will be wasted if people are not taking the desired action. 

Letting your subscribers know what the next step through a clear call to action will increase your business’ sales and revenues. To highlight the CTA on the email, be straightforward and use your brand’s accent colors. Stick to a couple of CTAs on every email but don’t go over three. 

When it comes to writing emails that never fail to connect with subscribers, it’s essential to gain a  deep understanding of who your customers are, what kind of content they find valuable, and leveraging the messaging tools that they use often. With these tips, we’ve taken the mystery out of writing emails that connect with subscribers. Try them today and start increasing user engagement. 

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