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When sending any marketing message to customers, the goal isn’t just to close another deal successfully. It’s all about making a meaningful connection with clients. And to make a deeper connection with your clients, you need to nurture your business relationships with them with an engaging welcome email.
What is a welcome email, and why is it essential to connect with potential and existing clients?
A welcome email is the first communication you’ll send to a customer after the said customer enters a new stage in your business relationship. The welcome email sets the very foundation of your branding. It shapes subscribers’ perceptions of what your business is all about. You know how important first impressions are to customers and welcome emails tend to have four times the open rate of a regular email and at least five times the clickthrough rate of a standard email!
Unfortunately, only about 57.7% of brands send a welcome email to new subscribers, which is a shame considering how this kind of email generates up to 320% more revenue than any other marketing email!
If you’re ready to make a meaningful connection with clients but unsure what kind of welcome email to send out, we’re here to help you! In this guide, we’re dishing out the different types of welcome emails that will resonate with existing and potential clients alike:
In the early days of automation, emails sounded too robotic or impersonal that people knew these messages were sent by a bot rather than an actual person. The result? A dismal clickthrough rate and we don’t want that!
These days, businesses are more careful with how they write their welcome emails. The text is more personalised to make the recipients feel like these messages were sent by a living, breathing person. A personalised welcome email generates higher unique click rates, builds trust, and increases customer engagement. Also, most marketers agree that personalised emails generate up to 6 times higher transactional rates!
I’m [name], the founder of [business name], and I’d like to personally thank you for signing up for our service! I created [business name] to [company vision and mission].
If you have any questions, please don’t hesitate to let me know. Just send your reply to this email, and I’d be more than happy to help. We’d love to hear what you think of [product] and if there is anything we can do to improve it.
If you’re offering a paid service or product, you must have a welcome email specifically for people who signed up for the free trial. A free trial email should include information about your brand, a quick intro about the actual product or service, and a brief outline of the paid version’s benefits. This type of welcome email must be engaging because the goal is to make people sign up for the full service after the trial ends.
Thank you for signing up for the free trial. I’m [name, the founder of [business name], and I’d like to welcome you to the fold personally. Your free trial starts right now!
As you enjoy [product name], please keep an eye on your inbox as we’ll send tips and other valuable resources to help you get the most out of our product. To turbo-charge your subscription, choose a plan below:
[paid product link]
This type of welcome email is designed to feature a specific product or service in an easy-to-digest format. The goal is to get people to know more about an important product or service and, hopefully, get people to buy it or, at the very least, sign up for the free trial.
This email is a demo or introductory piece as if you’re presenting a one-on-one tutorial with the client. Highlight the product or service with a brief and straightforward copy and use attractive photos or, better yet, an introductory video to make the best impression on readers. You can shoot and edit the video on your own or hire a professional to elevate the visuals.
Thank you for signing up for [product/service name]; we’re thrilled to have you!
We’re confident that you will love [product/service name] because it will help you [outline the key benefits of the product/service name).
Want to get to know more? Watch this video Want to get to know more? Watch this video for a quick demo. We’ll guide you through [product/service name] to get the most out of it. You can also find helpful resources here [resources link].
Got questions? Email us at [insert email address] to contact our service representative. We’re happy to answer all your questions!
This email is the one many new subscribers are waiting for the most because, often, the freebie is the reason why they signed up in the first place. The free gift doesn’t have to cost a small fortune; something as simple as a 10% discount on the full service, a members-only special sale, a mini-course, or a limited-release product should be enough to coax even the most unconvinced subscriber.
An incentivised welcome email helps build trust and loyalty among new subscribers. The gift also adds value to your business, enabling you to become a market leader in an otherwise cutthroat industry.
Thank you for signing up for [product or service name]; we’re thrilled to have you as a part of our growing community.
As a special thank you, we’re giving you 20% off when you sign up for a paid plan today. Use the coupon below at the checkout to take advantage of this limited-time promo:
This email type is a must if you are growing your email list and offering exclusive or members-only content in the form of a newsletter, an online course, etc. Ideally, you need to grow your email list from the get-go because the possibilities are endless once you have established an online tribe!
In the thank you email, introduce your business and products/services, add the download link for the content they signed up for (if there’s any), as well as contact information to discuss specific topics related to the content to download. Introducing your products/services lets you find people genuinely interested in the download. On the other hand, leaving your contact information is a great way to connect with potential customers and turn them into customers. Keep the text engaging but straightforward.
Thank you for signing up for our newsletter! We’re happy to have you as a new member of our growing online community. Below is the link to your free [incentive name or free offer].
[Link/call to action]
For tips and useful resources on our products, services, and community, please check out our resource page [resource page link] and blog site [blog site link]. To check out our products and services, check out our online store [online store link].
For questions, please reply to this email; I’d be more than happy to answer all your questions.
Every email to a customer should make a good impression. With these engaging welcome emails, you can connect with your customers and encourage more sign-ups. Regardless of your approach, be sure to focus on providing solutions and making every customer feel like a special part of your community.
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