5 Strategies on How to Increase Client Inquiries
Are you having trouble getting client inquiries? It's not easy, we know! Here are tips that will help your business gain traction by acquiring more client inquiries
So your beautifully designed website is up and running, it's been populated with high-quality content, and you've been open for business for weeks. Yet you're still having trouble connecting with your target audience. Conversions are down, and regular customer inquiries are still not happening.
What could you be doing wrong?
We know how small businesses, especially startups, always start with the hope of receiving endless streams of customer inquiries. And when clients remain radio silent, most tend to panic, thinking that their business is starting to fail. Eventually, all that anxiety leads to avoidable mistakes such as marketing too hard or spamming potential clients as a way of acquiring more follow-throughs.
If you are worried that you are not getting enough customer inquiries, don't panic just yet. You need to find the root cause of the problem – if there's one. All you have to do is to take a step back and gain a fresh perspective on how you conduct your business and improve all the things that need improvement.
Ask yourself, are you marketing to the right people? Is your marketing message attractive? Are you offering real value to your clients? If you are still having trouble connecting with your prospects and client inquiries remain elusive, try these tips:
Offer Value
Ultimately, people come to you for the service you offer. And if you are not offering something that's worth inquiring about, clients won't come to you. So beyond the beautiful website and the amazing content, you should provide real value to your clients.
You need to offer something that's so good that clients are willing to commit to it, right now! This could come in the form of a great product that solves your clients' problems, helpful information for people to subscribe to, or an engaging newsletter for people to sign up for.
Customers are always looking for immediate reward, not delayed gratification. Unless the reward is worth their while, potential clients could end up taking their business someplace else. Highlight the value of the service or product, let it be the foundation of your marketing messages to attract more clients.
Make it Easier for Clients to Find You
Most people often think about finding prospective clients without giving much thought about clients finding them first. If you want to get more client inquiries, you have to make it easier for people to see you. Be sure that all your contact information is listed on your website and social media profiles. Outline your website link, email address, and phone number so people could contact you right away.
If you have several links that you want to show off to clients, go ahead and use a Link Tree or similar services. Link Tree is a free service that lets you customize a website page that outlines all the essential links you want to share online.
Nurture Business Relationships
Getting referrals from industry leaders is one of the best ways to develop a trustworthy image. Most people tend to choose businesses that were recommended to them by an established brand. If you are hoping to acquire more referrals, don't be afraid to reach out to businesses that are likely to recommend you.
Start with businesses that you have a great relationship with in the past. For instance, if you are a wedding supplier, reach out to non-competing wedding suppliers. A handwritten note sent to other suppliers is an excellent way of presenting your proposition but if you don't have the time for this, opt for a thoughtful email instead. Sweeten the deal with a promise of future collabs, a shoutout, or an incentive (like a free product, nothing expensive) in return.
Work on Your Online Presence
A website, no matter how beautifully designed, won't generate as much traffic if it's nowhere to be found on the searches. That's why it's so essential to create a search engine-friendly website and optimize its content to strengthen your online presence.
You don't have to be an SEO expert or hire an SEO specialist to implement your online marketing campaign – unless you have a budget for it, then more power to you! For those who are still new to SEO or those who are making the shift online just recently, SEO (Search Engine Optimization) involves integrating targeted keywords or keyword phrases into the website content and code to increase its chances of landing the first page of Google searches.
Every website owner aspires to top the searches, and it's possible by using the right keywords. These are the search words that people use to search for any topic they like online. Once you've topped the searches, your business will be seen by millions of online users, which will lead to MORE sales.
That said, there is more to SEO than keyword researching. You have to target the right people, learn about your ideal clients, and offer real value to boost your online presence and acquire more client inquiries.
Another way to boost your online presence involves marketing on popular social media platforms. Facebook, Twitter, Instagram, Pinterest, for example, have millions of active users. You can tap any or all of these social media platforms to introduce your brand, market your business, find potential clients, and ultimately get more client inquiries.
Provide Amazing Customer Service
A positive client experience will go a long, long way! Provide the best service to your clients, and you'll be rewarded with positive feedback. The more positive feedback you receive, the higher the chances of gaining more clients. If you are getting positive feedback from existing clients, post the reviews on your website (with their permission, of course!).
Positive word of mouth remains a powerful marketing strategy online because it gives potential clients a preview of how you do business. If a potential client sees that you are trustworthy, then they'll be more than willing to work with you!
When it comes to increasing client inquiries, you need to focus on two things: giving potential clients a reason to ask about your service and making it easier for potential clients to find you. As long as you are providing quality service and your clients know where to reach you, you won't have trouble convincing prospects to learn more about your business!
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