5 Insider Tips: How to Promote Your Blog Site on Instagram

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As one of the top social media platforms in the world, Instagram is an excellent channel to promote just about anything – including a blog site!

Through Instagram, you can drive traffic to your blog, create easy-to-discover content, gain a solid following to monetise and develop influence in your niche. 

What's great about Instagram is the different content types you can share with your followers. Besides sharing links to your blog posts, you can use videos and Stories (short videos that disappear after 24 hours) to educate, entertain, and attract followers.  

You can boost user engagement and maintain consistency by using a set of growth tools like TailWind, HootSuite, Sweep Widget, and ShortStack.

5 Creative Ways to Promote Your Blog on Instagram

Share Click-Worthy Stories

One of our favourite IG tools is Stories because it's one of the platform's most popular tools. More than 70% of IG users watch Stories daily. You can use this feature to promote your blog content simply by sharing a beautiful image of the post you want to promote and then adding your website link. The same thing goes if you're promoting a product or a service; shoot a short video or a photo, share the link, and you're done. 

• To make your stories stand out, create a custom cover using Canva. In fact, create a customised cover every time you share a story to make your posts appear polished and professional 
• Add as many frames as possible to incite curiosity and boost excitement among followers
• Tag yourself with an @sticker with your IG handle on the last frame
• Type a lighthearted call to action, then add a sticker to it to draw the eyes in

Make Connections a Part of Your IG Promotions

Social media is all about meeting and connecting with like-minded individuals, so it only makes sense to find influencers, market leaders, and brands and build a network. Use your network as a part of your marketing strategy. This way, your blog site can get exposure from audiences that were previously out of your reach. 

• Seek influencers and brands whose industry, objectives, interest, and topics are similar or resonate with your content
• Follow market leaders and interact with popular and influential personalities by resharing content, liking a post, or giving tips in the comments section
• Slide into a brand or personality's DMs and propose a potential partnership or collab

Leverage IG-Optimised Tools to Share Attractive Content

One of the best ways to build an attractive and curated IG feed is to learn the basics of lifestyle photography. Of course, using various photo editing and automation tools to create click-worthy content is vital.

• Use Canva to create customised IG covers
• Use Tailwind to add multiple layouts on photos or templates to elevate your content
• Create images with a strong focus on composition, colours, and backdrop

Tease a Story on IG…

… finish the story on your blog site! 

Each time you create a post to promote your blog site, come up with an interesting story. Post the beginnings of the story along with the blog image on your IG profile, then tell followers to jump to your blog site to read the rest of the story.

• Start your IG post with an engaging, funny, or relatable caption
• Show your personality on the post to help readers relate to the content
• Focus the copy on the core desires of your readers, how the topic will make them feel happy or fulfilled
• Add a fun call to action with a link to your blog to finish the story

Use a Link in the Bio Tool

Generate more traffic to your blog via Instagram by adding static links for blog posts and pages on your bio. Tools like Link Tree, Tailwind's Smart.bio, Tap bio, and Linkin.bio lets you add multiple pages and blog links to share with followers.

In particular, Tailwind's Smart.bio comes with analytics tools to help you develop an effective link strategy and marketing plan. 

Leveraging Instagram for blog promotion extends your reach, enhances user engagement, and offers valuable insights, ultimately contributing to the growth and success of your blog. The platform's massive user base increases the potential for discoverability, driving more traffic to your blog.

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