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Instagram and Pinterest are a haven for solopreneurs and new businesses. Don’t be left behind. Here are creative ways to grow your IG following with Pinterest.
No doubt about it, Instagram is where it's at if you're an entrepreneur!
As you can see from these stats, IG is the best place to attract visual-driven clients with pretty pictures of your business. But you know what’s an even better strategy? Combining the power of Instagram with Pinterest to grow your following!
The combination makes sense. IG is all about telling a story in pictures, and Pinterest is a search engine for images. Imagine how far your reach could go by growing your Instagram with Pinterest. Here are ways some strategies to try:
You have to claim your Instagram account on Pinterest to build credibility and better branding. Here's how to do it:
Go to Pinterest > Account settings > Claimed accounts > Instagram
Got no time to pin IG images on Pinterest? You can automate the process using a scheduling app like Tailwind, CoSchedule, Later, or ol' dependable HootSuite.
Once you’ve chosen and installed your scheduling app, you can start populating your Pinterest boards with your IG images. Just make sure to select the proper image ratio, and you’re ready to pin your IG content.
Pinning your photos directly from your Instagram feed is the simplest way to grow your following with Pinterest. There are two ways of doing this.
Option 1: If you’re on Google Chrome, add Pinterest’s Save button to your internet browser. Then, open your IG account on your PC and simply click the image you’d like to pin. Hover over the image until Pinterest’s “pin” button appear. Click the pin button and save the image on a relevant board.
Option 2: You can schedule the IG images for pinning using a Scheduling app. Just add your Instagram account to your chosen scheduling app, and you can start scheduling the pins. We suggest optimizing each post with relevant hashtags for better SEO.
You can create on-brand pins that lead viewers to your Instagram post. Just add a link to the specific IG post on a Pinterest pin, and that’s it. Each time a viewer clicks on the image, they’ll be directed to your Instagram profile. This is the perfect strategy for:
Think of IGTV as Instagram’s version of TikTok and YouTube. This feature is filled with short and long videos, which generate a lot of traffic. Studies show that 67% of Pinterest users say that videos from IGTV inspired them to take action.
Thankfully, pinning IGTV videos is easy. Upload your video on IGTV. The ideal length for an intro is about 15 to 30 seconds. Then, link the video pin to the full IGTV video. With this strategy, you’ll gain more IG followers in no time at all.
IG Live lets you show real-time videos to followers. You can create a specific pin for your IG Live videos for maximum impact. Just be sure that the design elements are in line with your branding so that the live content will be associated with your brand and boost brand recall. Also, continuously optimize your live content with hashtags and your main keywords.
Time your pins at moments when people are engaged with your content the most. This is the best time to push your brand for better brand recall. Instagram has its own analytics and metrics, so you can check when’s the best time to engage with your viewers. Use these infos when scheduling your pins. Keep in mind that Pinterest tends to be at its most active between 8 p.m and 11 p.m. Saturdays.
Growing your IG following should be on top of your business goal for 2021. If you’re unsure what to do, where to start, or how to execute specific strategies, try these tips. You’ll definitely see a rise in user engagement in no time at all.
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