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3 Ways Customised Links are Protecting Your Affiliate Business
Link cloaking and using link redirects are part of selling affiliate products online. And they have their advantages too!
Customised links have a higher clickthrough rate because they build trust compared to long links with random numbers and letters. Put yourself in your customer's shoes. Would you click a link if you didn't know where it led?
Probably not! Long links can look suspicious.
But more than improving the look of your website and building trust, using on-brand links by PrettyLinks will actually protect your business.
How?
Below are 3 ways customised links are protecting your business:
3 Ways PrettyLinks is Protecting Your Affiliate Business
Protects from Ranking Penalties
What are rank penalties, and how can these affect your online reputation?
In SEO, ranking penalties are the negative consequences that a website may face if it violates search engine guidelines.
As you know, search engines like Google and Bing have specific rules to ensure fair and relevant search results. When a website engages in practices that go against these rules, it can lead to penalties, causing a drop in its search engine rankings. The most common reasons for ranking penalties are:
- Keyword stuffing
- Link cloaking
- Low-quality backlinks
Search engine rankings are similar to a popularity contest. Websites that provide value are at the top of the searches. They're the most popular among users. Websites that manipulate the system lose votes and face consequences, including low visibility.
As an affiliate marketer, link cloaking is part of promoting products online. Adding “rel=nofollow” on every affiliate link is a great strategy to avoid ranking penalties. It's a tedious process, but there is a way to do this automatically – use PrettyLinks.
PrettyLinks gives you the option to add “nofollow” on your affiliate links, so you don't have to do this manually: Options > SEO Options, then choose “Nofollow.” Apart from adding nofollow to every customised link, you can also add “rel=” nofollow.”
Now every time a search engine indexes your affiliate links, your online visibility won't be affected.
Protects from URL Theft
AKA link swapping; URL or link theft happens when a hacker swaps your affiliate links with their links. When a customer clicks your link, they are actually clicking the hacker's link, and you will lose the commission.
Imagine doing all the promoting to get more sales, only for a thief to take your commissions without knowing it.
You can use PrettyLinks to protect your links from being stolen. PrettyLinks will mask the original affiliate link, making it harder for unauthorised parties to tamper with or steal the link. Being aware of link theft and taking steps to secure your affiliate links is essential for safeguarding the rightful earnings of affiliate marketers.
Bypassing Ad Blockers
Think of ad blockers as bouncers for online ads. When someone installs an ad blocker, it prevents certain types of advertisements from displaying on web pages. This includes banners, pop-ups, and other promotional content – affiliate links included.
Ad blockers can pose serious issues because you can only earn commissions when people click on your affiliate links and make a purchase. If an ad blocker prevents the display of these affiliate ads, you won't score a sale!
PrettyLinks is handy when it comes to bypassing ad blockers. How? Use the service to create link redirects. This strategy ensures your website or landing page will be accessible on all browsers, including those with enabled ad blockers.
Effectively creating, organising, and managing redirects for all your links, particularly in a way that seamlessly integrates with your WordPress environment, can pose challenges. Pretty Links was explicitly developed to address this issue.
Customising affiliate links is a minor step to improve the look of your page, but there is so much more to it. Customised links a sense of professionalism and quality to your marketing content. You're not just pushing products for profits – you care about how users perceive your brand.
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