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Planning to grow your blog site? If your blogs are not getting a lot of views, then perhaps you should revisit your content marketing strategy. Try these tips to boost your blog site hits.
In a perfect world, your website gets a million hits every time you publish a blog post. But if you’re not doing anything to drive traffic to your blog site, getting even 10 organic views is daunting no matter how good the content is.
That’s because blogs with a weak online presence are often lost in the searches. If your marketing efforts are not focused on getting the word out about your blog posts, it won't be easy to attract the right kind of attention.
So what can you do to drive traffic to your latest blog posts? We’ve compiled these tips:
A niche is a very targeted segment of the market that attract particular groups of people. The more specific you are with the topic you cover, the more appealing the blog post is to your ideal client. For example, if you’re talking about jewellery in general, focusing on power rings or cocktail rings will appeal to those who love wearing rings as opposed to those who prefer pendants or minimalist necklaces. Following a clear theme from the get-go lets you attract the right kind of people, individuals who are genuinely interested in the specific messages that you want to express.
How do search engines like Google work in terms of presenting the most relevant websites with every inquiry online? Google works by sending its “crawlers” or “bots” to index every content, especially fresh ones. If Google “sees” that a specific blog post is valuable to readers, it will stay on top of the searches. Google detects the relevance of a blog post with keywords and keyword phrases.
Adding keywords and keyword phrases into your blog posts increases the chances of topping the searches. And when your blog post tops the searches, more people are likely to click on it. That’s because websites that top the searches are perceived as trustworthy or credible by online users.
Coming up with a list of relevant keywords is a whole science in itself. Still, the thing to remember is that you need to choose keywords that your target audience is likely to type into a search engine when looking for businesses/websites similar to yours.
…Your content, that is! The more frequent the blog updates, the better it will be for your website traffic. That’s because Google loves blog sites that provide fresh, valuable content! And when search engines are getting regular content from your website, you’ll be given the royal treatment in the searches. That’s how Google’s algorithm works, basically! So, be sure to update your website with a new blog at least twice a week.
Because online users are quite the impatient lot, you need all the help you can get to catch AND keep their attention. A well-written, engaging headline is a must because it will be one of the reasons why a reader would want to click and read your content. You can get ideas online and brainstorm for catchy titles. Think of words that would be enticing to your target audience, the same way that magazine covers incite curiosity among readers. It would be best if you had titles that focus on solutions and promises to attract readers and grow your viewership.
An all-text blog can be tiresome to read especially if it’s a 3,000-word product review. To make your blogs more comfortable and more enjoyable to read, break the texts into several paragraphs, and add attractive visuals in between the sections such as images, videos, infographics, etc. Your image or video choices should be relevant to the topic and equally engaging too. Using customised images as opposed to generic pictures from random searches will make a massive difference in the overall look and feel of the blog. To up the ante, try recording your own tutorials.
…And by trends, we mean trending, newsworthy, and relevant content. The kind of content you put out there matters to those who are reading it. If you’re a graphic artist who specialises in minimalist designs, people expect you to write about designs related to your minimalistic sensibilities. Otherwise, your blog won’t get the level of attention you desire. Trending topics, newsworthy developments in your industry, these are the kind of issues that you should cover because your readers love them.
The first step to creating newsworthy blogs is to monitor trends. Look at more extensive publications, see what kinds of topics they are focusing on. You can also make a Google search on news and trends that matter in your industry. Make a habit out of monitoring trends before blogging, so your content is always a step ahead of the competition.
…Heck yes! Back in the day, paid ads cost a small fortune, but thankfully, that’s not the case these days. For as little as 10 bucks, you can boost a post on Facebook or Instagram so it could reach more people at a specified time. For example, you can boost a post for three days, five days, or seven days – everything will depend on your preferences and budget.
Now the only thing to remember is that boosting a post is so easy, it’s almost habit-forming. So plan your budget well and stick to it. Give each boost its own moment before you go and boost a different post if you’re working on a limited budget.
Your content marketing campaign should always include social media promotions because billions of people are using popular platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest. These platforms happen to be the most profitable for small businesses too, so go for channels that your viewers love.
You can promote your blogs on social media by posting it on your feeds for your followers to see. You can also get creative with the promotions by holding giveaways or offering signup bonuses to elicit excitement or drum up attention. You can also engage with your followers in the comments section, share your insights, give tips, trade jokes, basically build a relationship with community members and add personality to your brand.
Finally, make it easy for your social media followers to share your blog posts. You can do that by adding social media buttons above or below the actual post. Again, Facebook, Twitter, LinkedIn, and Instagram are some of the most popular social media platforms in the world so add these to your list. If a reader loved the blog post enough to share it, he or she could click the button and immediately, the post is shared in his or her social media profile. This will bring more people to your website.
Influencers, as the name implies, are famous personalities in an industry. Think of them as celebrities on social media – they have a massive following! Just a simple shoutout from an influencer could mean bajillion blog views for you. But! Influencers know that they have a powerful platform, so they don’t team up with just any blogger. Your connection with the influencer should be meaningful. Otherwise, your offer will be buried under the bazillions of others.
There are many ways to connect with influencers, you can offer a guest post for their website, mention influencers in your post, or offer a collab project. What you want to avoid is to mention the influencer for the sake of clout. Be sure that the story behind the shoutout is something meaningful because people these days like shallow attention, and if you’re here for the long term, you need to provide real value to your followers.
Also, don’t push too hard for a shoutout. Mention the influencer, let him or her know about it and leave it at that. It will depend on the influencer if he or she shares your content with his or her audience.
Turning your blog site into a community is a sure-fire way of generating continuous traffic organically. With a forum, you can connect with your readers on a more personal level, share insights, answer industry-related questions, showcase your expertise, and essentially market your business – albeit subtly. Remember, the more you respond to inquiries, the more organic traffic you will generate.
If you’re using WordPress, you can start your own forum by merely installing a bbPress plugin. This will take a little tinkering but nothing too complicated. You can watch some tutorials online.
Apart from building your own forum, you can also join popular messenger boards like Reddit or Quora. Use your website name as your user name, and that’s free publicity already. Of course, it’s essential to share your expertise with other forum members to gradually build a credible reputation online. Eventually, people will flock your website.
Generating blog site traffic is easy as long as you are spending time with online promotions, SEO, and user engagement. Just keep these best practices in mind, and your blog site will eventually generate more organic traffic.
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