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Which Email Marketing Platform Should You Choose for Your Business
Email marketing is one of the best ways to drive engagement, build better client relationships, and increase revenues – about $36 for every $1 spent.
But the platform you choose for sending out marketing emails matters!
There are many email marketing tools and platforms out there; which one is best for your business? That's what we'll talk about in this guide.
Price vs. Value
Many email marketing tools are free, and though it's tempting to get a free plan, we are advising against free tools if you're using them for business. You won't maximise some features if you're getting the free service.
Focus on the value of the email marketing platform rather than its price. The right email marketing platform for you should run your business process the way you want it. Having extra features is great, but the core features must be helpful to you first and foremost.
Features to Look for in an Email Marketing Platform
Contact Management
Email marketing platforms are primarily used to store and organise email contacts – the names and addresses of your subscribers. This is the most essential feature to consider when searching for an email marketing platform. Choose one that lets you:
- Add contacts manually
- Import from an existing file
- With opt-in forms to collect customer contacts
List Segmentation
Organising email contacts by segments is another essential feature to look for in an email marketing platform. The platform must have a system for creating groups for specific contacts and adding tags or labels.
Email templates + custom options
Premade templates + custom options are a great time saver. Just choose a template you like, customise it with your branding, add the content, and you're ready to send or schedule your first email marketing post.
Simple Automation
This is a basic feature and a must to save time and boost productivity. Email marketing platforms like Flodesk have “triggers” that activate every time a subscriber goes through a workflow. With this feature, you can send marketing messages consistently.
For big businesses, options like advanced automations, e-commerce functionality, chat options, and SMS features will be helpful for a more effective marketing strategy. But for small businesses and indie bloggers, basic features are more than enough to build a successful email marketing game plan.
Top Email Marketing Platforms
MailChimp: MailChimp is a user-friendly email marketing platform that simplifies the process of creating, sending, and analyzing email campaigns. It's a popular tool for small and big businesses looking to engage with their audience through emails. It also provides insights into the performance of your emails, allowing you to refine your strategies for better results.
Aweber: Known for its simplicity and reliability, Aweber is a great choice for those looking for an accessible solution to streamline their email marketing efforts. Aweber provides customizable templates for designing visually appealing emails and offers features for managing subscriber lists efficiently. Users can set up automated email sequences based on customer actions or specific triggers with automation tools.
Flodesk: Flodesk offers a range of beautiful templates that can be easily customized to match your brand, and its drag-and-drop editor makes the email creation process intuitive. With features like automation workflows and audience segmentation, Flodesk empowers users to send targeted and personalized emails. It's perfect for creative entrepreneurs who need visually stunning and effective email campaigns. It's designed for those who want to make their emails stand out without the need for extensive technical knowledge.
Kajabi: Kajabi is an all-in-one platform that simplifies online business operations, including email automation. It's tailored for creators, entrepreneurs, and educators who want to streamline their online presence. While Kajabi is primarily known for hosting online courses, it also offers robust email marketing features. Users can effortlessly set up and automate email campaigns, manage subscriber lists, and integrate emails with other aspects of their online business, such as courses and memberships.
Which Platform is Right for Your Business?
Understand your needs: Choose a platform to help you achieve your goals. The platform should have the systems and features needed for running email marketing processes consistently and efficiently.
Test the platform: Before committing to a service, get the free trial first. This will help you get a feel of the platform’s features and figure out which service suits your needs the best. Don’t be afraid to experiment and play around with every platform to see which makes the best fit for your business.
Ask for recos: Check into your network and look for business peers with experience using these tools. Ask for a recommendation and what benefits they got from signing up for a specific service. You can also reach out to a consultant or customer representative for recommendations and answers to your questions.
Opt for flexible plans: If you are still on the fence about signing up for an email marketing platform after the free trial expires, get one with a flexible plan, like a monthly subscription, and then test the service for at least 3 months. By then, you’ll know if the service is something you need or if there are better products to try.
Your email marketing platform will play a massive role in your marketing, sales, and customer experience. Take your time to choose the right one for your business. Think beyond price! Effective email marketing will give you a huge ROI, so it just might be the most important purchase you ever make in your business.
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