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Despite being the third-largest social media site in the world, Pinterest remains largely overlooked by marketers. See how this hobbyists’ paradise could spell big bucks for your business!
Social media has levelled the playing field, allowing small businesses to go head to head with bigger, more established brands without paying a fortune on promotions. Popular social media sites like Facebook, Instagram, Twitter, and Pinterest made promotions more accessible to startups and solopreneurs alike.
For designers, one of the best places to market a brand is Pinterest. Think of Pinterest as Google for images. The platform essentially works like a search engine, allowing you to narrow down your search using pictures.
With Pinterest, you can create boards and fill each one with images related to your hobbies or business – makeup, fashion, recipes, home improvement tutorials – anything and everything that rocks your boat!
And since Pinterest works like a search engine, it’s only a matter of time before your ideal client finds your images. This will spark interest and compel your ideal client to check your website out! With amazing content, you can hold your ideal client’s attention long enough for them to take the desired action.
You can also pin your own website images and generate organic traffic from these pictures – allowing you to reach people you may otherwise not attract using traditional online marketing alone. Pinning your images makes them easy to search for on Pinterest. If your images are well-optimized, more people will be able to see it and are led to your website.
Ever think about the shelf life of your content? Not a lot of people do, but if you’re marketing something, the shelf life of your content is essential. Content with longer shelf life helps save up on promotions while also extending your website’s online presence.
The average shelf life of an Instagram post is a measly two days while on Pinterest, it’s 110 days! Because of the longer shelf life, your content continues to attract readers and generate organic website traffic for longer. These aren’t even the best part. The best part is that you can reach people outside of your existing audience!
Creating a unique brand that stands out is easy on Pinterest because the platform is a largely untapped market. Marketing on popular platforms like Facebook or Instagram, the competition between brands is very stiff. It’s hard to stay on top when you’re just one of the bajillions of brands targeting the same specific group of people.
Although competition between brands is low on Pinterest, it’s the third-largest social media network in the world. Only about 28% of marketers use Pinterest for promotions. Marketing on Pinterest is not only effective, but it’s also affordable. With less competition, your marketing messages won’t be buried underneath all others.
Ready to take the plunge? Creating a business account on Pinterest is so easy. But to make sure that you’re making the most out of the platform, every element of your Pinterest account should reflect your branding.
As the name implies, the display name shows the name of your business. But to milk Pinterest's marketing benefits, you have to optimize your display name from the get-go. Add a term that describes what you specialize in. For example, if you are a graphic designer, go for [your name] | Graphic Designer. If you're a jewellery designer, choose [Your Name] | Jewelry Designer. Easy, right?
By putting what you specialize in into your display name, your Pinterest boards will be even more searchable.
Use a profile image that's in line with the rest of your branding elements. If you have a team, use an image that shows you together with your team members. The same thing goes if you have a partner. You can also use your brand logo or text logo as your profile image. Whatever image you choose, be sure that it's high resolution so that online users could clearly see the image's details.
Part of Pinterest's newest set of features is the featured boards. These are the boards that viewers will see on your Pinterest profiles and the ones that they are most likely to click. Choose Feature boards that showcase your best content. The featured boards should represent your brand, and they should provide real value to readers.
Pinning your images will take time, so do not rush into it. This way, the quality of your pins remain high. We suggest pinning vertical images as well as images with text for maximum appeal. Also, pin only the highest quality photos you have and always add meta descriptions for better SEO!
Pinterest used to be a hobbyists’ paradise, but now, it has transformed into a search engine for images. By adding Pinterest into your social media marketing strategy, you can gain better exposure without stiff competition, so it’s much easier to stand out from the crowd. Try it today and be amazed by what Pinterest could do for your business!
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