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Things To Consider When Getting A New Website For Your Business
Whether you’re a business that’s just starting up or one that’s been around for a while, your website is one of the most important things you can have. Your website is essentially your shop front and can be the difference between bringing in a deal and getting new clients and people just skipping past and not working with you. Obviously, you want the former to occur, which is why it’s so important you not only focus on the design of the website you have, but the way it’s used, the SEO and the longevity of it. Doing a site can be expensive, but when done right it will last you for a good amount of time and more than recuperate the costs you’ve spent on getting it done up. In this article we take a look at some of the top things to consider when getting a new website for your business. Keep on reading to find out more.
Think about the longevity of the design
The first thing you need to think about when designing a website is longevity. There are certain web trends you might pick up and want, but chances are these won’t be cool or supported for long and can cause your site to age quickly. You want something that’s timeless, easy to use and last as long as possible without looking dated. Don’t scrimp out on something too basic as this can look like you haven’t put any effort in at all, but also don’t worry about going too over the top either – a nice middle balance is best.
Consider the different features you want it to have
When having your site designed, put forward any particular features you want it to have. This ensures it ticks all the boxes of what you’re after and will impress your customers too. You might need to integrate things such as software for NDIS providers into your backend of the site for example, or you could have another type of CRM system your site needs the capabilities to run. You might also want to add features such as live chat, a search function, user login and more. Make note of these and ensure your web developer is aware of the additional capabilities that you need your website to possess.
Think about the user journey every step of the process
When you are getting a new website for your business it can be easy to just focus on the aesthetics from a point of view of how it looks as opposed to how it works. You can have the best looking website that has ever been invented, but if it doesn’t do the functions the user needs to have a good experience there’s no point. Think about the page your customer will enter on, how they will use the site and what the overall outcome is to be. Do you want them to have a smooth checkout process? Or to end up at a certain page? If so, how can you make it easier than ever to get there?
What your budget is
The price of your website is one of the most important aspects and it can vary wildly depending on what you want, where you go to get it built and how you go about it. Custom sites can cost in the higher ends of the thousands, while you can get started sites for as little as a few hundred. Consider what you want to spend and how much you can get in your budget too. You don’t want to scrimp and end up with a website that looks budget, but you don’t want to put yourself in a bad position either.
These are just a few things for you to consider when you’re getting a new website for your business. You want to ensure you don’t go above your budget and that you only spend what you can afford, but also that you get what you want for your money. Ensure it’s optimised for SEO and made to adapt and grow with your business going forward. This means you don’t need to keep getting new sites and can just have it expand as you need it to. Think of the user throughout the process and strike the balance between functionality and a design that you like the look of. What are some top tips you have for getting a new website for your business? Let us know in the comments below, we’d love to hear from you and pass on the words of wisdom that you have!
This is a collaborative post
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