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A checkout page lets customers provide their contact details, confirm the items they want to buy, and choose their preferred payment options. There are two types of checkout processes – single-page and multiple-page checkout. Between the two, multi-page checkout is the more common option websites offer because it allows business owners to collect customer infos.
Via a multi-page checkout, every customer is required to complete the checkout process before purchasing products online. Think of it as an online version of a checkout counter at your local supermarket. While multi-page checkout enables you to collect customer data, it's also one reason many customers abandon their carts. The process takes too long, and only a few have the time to complete every step when they purchase online.
That's the ingenuity behind single-page checkout. Single-page checkout enables customers to choose and buy products on one page instead of going through multiple pages to confirm a purchase.
The billing and shipping information, and payment details, are displayed on a single page in a logical order. Customers can fill out the fields, review their orders, and send payment in one go. Thanks to single-page checkout's simplified checkout process, customers are less likely to abandon their carts.
These days, people can't spare more than a few minutes to purchase online. Because a multi-page checkout is taxing to complete, it puts off a lot of customers – particularly those in a hurry to complete the checkout process. Sellers who use single checkout pages saw an immediate 21.8% increase in sales.
In 2022, the average shopping cart abandonment rate is a whopping 66.5%. Imagine having customers eagerly buy your products only to lose them at the last step of the checkout process because of the extra steps. Online customers are impatient, and catering to their needs is vital to make more sales.
Compared to a multi-page checkout, which takes 1.40 minutes to complete, a single-page checkout page takes about 58 seconds to complete. If the entire checkout process only takes less than a minute, people are more willing to go through the entire process.
In the UK, nearly 68% of people buy products online using mobile phones. That's why a pleasant mobile experience is a must to appeal to more people. We all know how taxing it is to fill out forms on a small screen.
If the entire checkout process takes more than two minutes to complete on a mobile phone, most customers will likely give up in the middle of the process. Offering a single-page checkout makes filling out information fields more convenient, especially for busy folks. The page loads faster too!
A convenient, easy-to-complete checkout process will boost customer satisfaction. People are likelier to buy a product when they know the entire purchase process is short and hassle-free. And when customers can buy products faster, they're more likely to support the company and return to buy more.
If you're on Flodesk, you can create a one-page checkout for your online store and connect with multiple payment gateways. You can pick a sales template, customise it, and create a checkout and delivery page. Publish your Flodesk checkout page, connect with payment gateways, and you're ready to start accepting payments!
Regardless if you're building an entirely new checkout system or making changes to an existing one, it's essential to understand the problems that must be addressed first and foremost. You need to conduct testing and check Google Analytics to find out which steps in the checkout process are causing friction and drop-off points that put off customers and do something about them. Here are ways to optimise your checkout page:
These days, there are plenty of ways to collect data other than forcing customers to create an account on your website before making a purchase. You can offer a guest checkout and use social media to register and log in. By skipping mandatory registration, more people could buy your products.
It's not uncommon for some brands to offer one or two payment options only. Limited payment options can frustrate many customers, and to avoid this, give customers plenty of payment options. The more payment options you offer, the easier for many customers to complete the purchase process.
Not all customers have the time to complete a shopping and payment process in one go. Some take a long time to decide whether they want to go ahead with a purchase or not. Offering an add-to-cart option enables customers to resume their shopping anytime. They can return to complete the order at the most convenient time for them.
Many customers are willing to pay the total price of a product, but shipping? Some prefer to spend less for shipping, and there are times when customers would wait until free shipping is offered before completing a purchase. If you can provide free shipping, you'll attract more customers. But if this is not possible, you can at least offer shipping discounts to convince customers to hit the checkout button.
Give your customers a quick and hassle-free shopping experience by offering a single-page checkout page! Offering a single checkout page adds convenience to your purchase process, particularly for shoppers who do not want to complete multi-step checkout or those who are too busy to fill out multiple forms.
Remember the tips outlined above to build an attractive and convenient single-page checkout for your business. If you're on Flodesk, you can sell products, services, and courses through its Checkout feature. The Flodesk Checkout connects with different payment gateways for a secure connection – no complicated setups required!
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