“I actually kind of liked that it was semi-custom versus custom because I was able to choose a template that I liked and get a good idea beforehand what the website would look like.”Kristi Rehler – Personal & Business Finances
This is a very fun one for me, as it's not often we work with “professional” businesses. Kristi came to us looking to customise our Viola podcasting template into a finance site for her business “Personal & Business Finances”. This was great for two reasons; one, we got to flip a podcasting site and prove that it really can be used for any kind of business. And two, sometimes it's nice to work on something totally different from the normal. Overall I am thrilled with how it turned out! It's super professional and easy to navigate, while also having some great pops of her green accent colour! Professional, but still interesting!
View the “Personal & Business Finances” Website
TELL ME A BIT ABOUT YOUR BUSINESS AND WHAT BROUGHT YOU TO START SINCERELY ELAINE IN THE FIRST PLACE?
I help families and solopreneurs get their financial lives under control so they can have clarity around their money and achieve their financial goals! I have always enjoyed working with numbers and so decided to get my degree in finance (minor in accounting). During college, I learned that I really enjoy working with spreadsheets plus I have a natural interest in learning about personal finances so it seemed like a very natural progression to merry all of these interests and skills to help other people.
WHAT IS ONE LESSON THAT YOU WISH YOU KNEW FROM THE BEGINNING?
That when you work for yourself it's a totally different type of learning than when you're in school. Perfectionism holds you back – you have to just go for it and continue learning along the way!
WHAT WAS YOUR “AH-HA” MOMENT THAT MADE YOU TAKE THE PLUNGE INTO THIS BUSINESS?
Wanting to have more freedom in my life – being able to take a hike in the afternoon with my dog while it's still light outside, for example. I'm from Texas and love the sun and a normal 8-5 office setting was too depressing for me in the winter time where you never saw daylight for months!
OUT OF ALL THE AMAZING DESIGNERS OUT THERE, WHY DID YOU DECIDE TO WORK WITH US?
I LOVED the idea of a semi-custom website design…it was the perfect offering for what I was looking for and looked FANTASTIC. You are the only person I could find who even offers such a clever service! I was so excited to discover you and you did such a brilliant job – waaay better than I could have ever done myself (and I know it would've been beyond a headache for me to try and DIY…I struggled enough with squarespace several years ago haha!).
WHAT WAS YOUR FAVOURITE PART OF THE DESIGN PROCESS?
I actually kind of liked that it was semi-custom versus custom because I was able to choose a template that I liked and get a good idea beforehand what the website would look like. While it took a lot of work for me to get my content ready for the launch week, I did appreciate having the deadlines so we could knock out the project (it was good accountability) – there was plenty of time back and forth during launch week for me to give feedback and for us to make some changes. Gillian was so kind to work with and I just feel lucky to have found her to help me! The website turned out so great – I'm now proud to show people my site…before I was not (haha)!