Effortless coastal style meets content that converts
Charleston-based lifestyle creator Lyra Cummings needed a digital home that felt just like her brand; light, breezy, elevated, and grounded in authenticity. Together we built The Coastal Blonde website: a destination for petite-friendly fashion, beauty finds, and coastal living that feels as fresh as a sea breeze and just as easy to love.
What We Created
This wasn’t just a website, it was a full creative brand experience. From strategic copywriting and custom blog category design to a hand-drawn icons and a custom seamless pattern, every element was built with intention to tie Lyra's brand together.
We focused on:
- Keeping things feminine but not overly precious
- Blending editorial polish with personality
- Designing with both readers and brand partners in mind
- Creating a layout that works hard behind the scenes without ever feeling heavy
The Affiliate Experience
One of the most strategic pieces of this build was the custom affiliate area, a beautifully branded space for Lyra to share her curated favorites, product reviews, and seasonal gift guides. This section not only helps drive monetization through affiliate links, but also gives her audience a seamless and trustworthy shopping experience. We built this area to be intuitive for her to update, visually cohesive with the rest of the site, and flexible enough to grow with her content.
The Vibe
Think warm linen tones, clean serif typography, and just enough coastal energy to make you want to book a trip to Charleston (but without any stereotypical coastal motifs – anchors, seashells…). The site’s custom pattern brings the whole visual identity to life without relying on beach clichés.
The Result
A scroll-stopping brand hub that feels personal and professional, built to grow with her as she expands her blog, brand partnerships, and content strategy. It’s proof that storytelling and strategy go hand in hand, and that aesthetic websites can be just as powerful as they are pretty.
