After our first conversation, I knew it’s was a match made in heaven.Jenny Fitzgerald – Fitzgerald Lane
From my first conversation with Jenny Fitzgerald, I knew I wanted to work with her. She has an amazing home built with lots of love, her family life is crazy with her husbands family TV show, and she has the most gorgeous miracle baby! Everything about Jenny and her blog is special. I wanted to give her an online home that truly felt like her. We opted for a bolder look than usual with large type and a burgundy detail colour, unlike anything I've designed before. It all truly paid off when we put it all together to create this unique design for Fitzgerald Lane.
Tell me a bit about your business and what brought you to start it in the first place?
I love all things home and I also have a passion for the heart of women. I feel so strongly about encouraging each other as we face our day to day roads… my dad said that What I love most (as cheesy as it sounds) is decorating the heart… that truly resonated with me!
What is one lesson that you wish you knew from the beginning?
I wish I had not spent so much money on brands promising huge success and just chipped away at the learning process. I got sucked into so many pieces of training and such that didn’t really teach me much. I’ve learned the most through time, trial and error, and asking for help.
What was your “AH-HA” moment that made you take the plunge into this business?
I knew this was the right direction when I felt compelled to do even when I didn’t have the time…
I loved it that much… I spent so much time thinking and dreaming about it…
Out of all the amazing designers out there, why did you decide to work with us?
A trusted friend recommended you. After our first conversation, I knew it’s was a match made in heaven.
What was your favourite part of the design process?
Your patience in making sure I took the time to be truly happy. You really respect the creative process which is unique in our monetizing world.