From DIY Chaos to a Cohesive Brand: The Cass Makes Home Transformation
Cass Makes Home isn’t just a DIY blog—it’s a space where creativity, home renovations, and budget-friendly design ideas come to life. When Cass approached us, she had a thriving community, an endless stream of ideas, and a passion for sharing her projects. But her website? It wasn’t quite reflecting her brand’s full potential.
Our goal? To craft a stunning, strategic, and SEO-optimized Showit blog that feels as polished as her home transformations. Here’s how we did it.
The Challenge: A Home in Need of a Makeover
Cass had been growing her blog for years, but her website felt more like a work-in-progress than a dream home. She needed:
A brand identity that felt uniquely her
A website that showcased her best DIY projects without feeling cluttered
A seamless user experience that kept readers engaged and exploring
A solid SEO foundation to help her rank for DIY and home decor topics
Just like a fixer-upper with good bones, we knew there was serious potential here.
Aesthetic & Branding: A Home That Feels Like Home
Much like Cass’s interior style, the website blends modern elegance with warmth and approachability. The color palette pairs soft neutrals with deep, grounding hues, creating a cozy and sophisticated feel. Typography choices mix classic script with clean, modern fonts—capturing the blend of creativity and structure that defines DIY.
The logo, with its delicate lettering and timeless feel, adds a personal touch, making the brand feel established yet welcoming. Every design choice reflects the essence of Cass’s content: a homey, inspiring, and down-to-earth space where readers feel encouraged to start their own DIY journeys.
Website Design: A Beautifully Organized DIY Hub
Cass’s new site is built to feel intuitive and effortless, ensuring that readers can dive straight into her world of home transformations.
A strong visual hierarchy guides visitors, with featured projects front and center.
Organized categories (DIY, Home, Mood Boards, Round-Ups, and Gift Guides) allow for easy browsing.
Custom blog layouts showcase each post with stunning imagery and thoughtful details, making every project feel like a magazine-worthy feature.
A dedicated shopping area highlights Cass’s favorite products, allowing readers to easily find and purchase tools, decor, and must-haves (and as always, this is one of my favorite pages to do!)
The balance of structured grids, organic textures, and thoughtful white space creates a seamless experience that feels as beautifully curated as the homes Cass designs.
A Website That Works Behind the Scenes
Beyond the aesthetics, we made sure Cass’s site is built for growth and visibility.
Email List Integration encourages visitors to stay connected and never miss a new project or update.
SEO Optimization ensures that her DIY tutorials, home transformations, and product round-ups rank on Google, bringing in more organic traffic.
Mobile-Friendly Design means readers can enjoy her content seamlessly, whether they’re on their phone at the hardware store or browsing on a tablet at home.
The Final Reveal: A Website as Stunning as Her DIYs
The result? A digital home that truly reflects Cass’s creativity. Now, her readers get an effortless, inspiring experience every time they visit.
If your blog or business needs a website that works as beautifully as it looks, let’s chat! We specialize in custom Showit designs for bloggers and creatives who are ready to level up.
