New Blog on the Roster – My Life From Home

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One of the aims of this website is to be completely transparent about the different blogs I own and run. How I monetize them, and exactly how much I make from them.

The latest blog that I've purchased is “White Cottage Home & Living”. An 8-year-old home decor blog with 886 blog posts, currently making on average $87 a month. For this, I paid $4,999.

This blog isn't going to be your typical blog flip, or just a standard pull-apart and sell for pieces job. For this blog, I actually want to make it my own. My main reasons for this are entirely personal:

• I want to actually completely redecorate my own house and I feel this will give me the motivation to do so.
• I also want to become a lot more confident in sharing my own face on Instagram stories, again this is the perfect opportunity.
• As I go deeper into “mum-life” I also just want somewhere casual to blog.

Authority

When purchasing this site one of the things that really stood out to me was the domain authority. PLUS it had been rebranded 4 years ago, and the original domain also had a very high authority. The first move I made was to move it back to the initial name “My Life From Home” as it suits me a lot more and seems shorter. It also had a lot more backlinks to it and had been around a lot longer, making it a great option.

Revenue

One thing you're probably wondering is why I paid almost 5x a site's annual profit when the standard for a sale is 3x. There are a few reasons for this:

• This price does not take into account the strength of the socials. The Instagram account has 12k+ engaged followers, and the Pinterest gets over 200k+ monthly views.
• Speaking to Amy (the previous owner), she has been focussing on her store for the past few years and has therefore not taken on any new collaborations or sponsored work, her site has almost been sitting dormant.
• The running costs were rather high. She had a $49/month hosting fee and a $19/month email list fee. I instantly moved the site across to my own host which comes in at $17/month, and have canceled the paid email hosting for now as a free one will do to gather emails until I'm ready for lists. This has instantly given me an additional $36/month, taking the profits to an average of $123/ month – now the price has dropped to 3.3x the annual profit instead of the initial 5x.

There is one big con about purchasing this site though. Amy was making quite a bit of her revenue through MediaVine, but as her traffic has dropped lately, the site doesn't have enough monthly users for me to get MediaVine approved with it, so that revenue is going to be lost. However, I have applied it to SHE Media. Once approved – although this can be a long and frustrating process – the ad revenue will go back up again. Not quite to MediaVine numbers, but it will be something.

Design

You all know I love a good website design (obviously)! So something I took great joy in was instantly giving this blog a facelift as soon as it was purchased. The old theme went in the bin on day 1, and the new theme was built out. It's now just a lot more modern, easier to navigate, and it will fit the new style of content I plan on bringing to it a lot easier.

Overall, I've just started working on this site properly as of today, but I'm very excited to see where it goes. I'm expecting a negative revenue for the first 2 months until I can get ad's approved and integrated. But we will see how it goes. I'll keep you updated!

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