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There has been a great deal of information shared as to the need for holistic marketing and why it should form a critical part of any business marketing strategy – the aim being to create a sustainable presence online and means of selling and marketing in the metaverse.
One of the most neglected aspects of such a marketing strategy has been the need for sector-specific search engine optimisation (SEO). It is all well and good to have a great holistic marketing strategy, but such a strategy without the requisite SEO isn’t likely to yield the results that you’re looking for.
This article thus looks at why any modern-day holistic marketing process must include sector- or industry-specific SEO.
Holistic marketing is essentially the combination of all the marketing methods and techniques that a business has access to. And it is the ability to use these techniques on a number of levels and in all the various sectors and departments of the business that makes it holistic in nature.
This takes marketing beyond the marketing department – moving it enterprise-wide. The proviso is to ensure that the message that is then broadcast and used across the business is consistent, unified, clear and effective. Those who hear and interact with your brand message must then be convinced to take action and make an enquiry that could lead to purchase. This is the end goal of any holistic marketing process.
It may be that you decide which online and social media platforms you want to use based on where your predominant source of clients and customers is from. The aim for holistic marketing is to eventually have a wide mix of all platforms and all marketing strategies and techniques to reach as wide and diverse an audience as possible.
SEO is the search engine optimisation that your website and web presence requires to be found for generic searches. If a potential client and customer searches for the products and services that your business provides then you must simply appear on the first page for this search. It’s the SEO (and site-specific SEO at that) which will allow for this.
Sector-specific SEO is search engine optimisation that is based on the searches that have been proven and used in the specific sector in which the business operates. Using a company or contractor that offers industry-specific SEO is one of the tips suggested by Click Intelligence to enhance the findability of your company in the midst of all the other similar and competing companies on the internet.
Holistic marketing is supposed to be business-wide and include all the elements of both traditional and modern, new media marketing methodologies in order to drive a unified and consistent brand message. It then follows that if you intend to reach as wide and far as possible that SEO should form a major part of your strategy. Lastly, this SEO will need to be sector-, industry- and even enterprise-specific if it is to work as you expect it to and as briefly outlined above.
This is a collaborative post
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