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Your contact page is one of your website's most popular webpages for a reason. It's the place where interested clients go to check your contact details. That's why it's critical to present your contact information in the best way possible to encourage more prospects to reach out to you.
An attractive contact page will provide good returns to your business. You don't have to make significant tweaks or additions to create a contact page that converts either.
How can an attractive contact us page help your business? It can help you:
Some contact pages only list down contact details and not much else. You can do so much better than this. If you want to create a brand that your target audience could connect with, you have to make a copy that would welcome guests and encourage them to reach out to you.
Welcoming copy is key to making a great impression on prospects and keep them engaged. Just a quick note that says, “Hi, welcome to my website, what can I help you with?” etc., and then encouraging them to reach out to you is enough to welcome guests warmly.
An eye-catching image may be the tweak that your contact page needs to attract more prospects! A picture, as they say, could paint a thousand words, and adding an image to your contact page will undoubtedly help send the message across. It’s also a tiny detail that truly speaks volumes about your business. You can add a picture of a beautiful landscape, product shots, or your headshot; use an image that’s relevant to your business.
It would help if you listed your business hours so that prospects will know the best times to contact you. And with that, you can respond to client inquiries quickly. If the clients send their questions beyond business hours, they’ll expect to wait until they get a response from you. Those who are unwilling to wait until business hours won’t waste their time waiting for your reply.
Ideally, it would be best if you answered inquiries in 24 hours or less. If you take more than a day to reply to questions, you might end up losing a very lucrative deal, and no one wants that! Clients could set their expectations when you’re listing down your business hours. You can also add a link that schedules a call with you so that your customers could choose the best time for a call.
What’s a contact page without social media links? To market your business on social media, you have to acquire many followers. Adding your social media links will encourage people to follow you on various social media platforms for future marketing. Also, these links add credibility to your brand. If they see that you’re always active on social media and your social media pages are getting lots of followers, they’re more likely to hit the “follow” or “subscribe” button!
Also, outlining all your social media links provide more information about your business. This way, interested clients could click the links to know more about you and your offers. They’ll see how you interact with potential clients, customers, collaborators, etc. They’ll find answers to some of their questions without having to send email after email.
An extra detail that does a world of good for customers is to add a short list of frequently asked questions right on the contact page. Because the contact page gets a lot of traffic, it’s an excellent place to answer simple questions that clients often ask. You can add the FAQs under the contact form. If you’re looking for collaborators for future marketing, the FAQs are the perfect place to highlight your willingness to collaborate and how. Make the answers short and sweet to keep the space clean and organized.
The contact page generates a lot of traffic because it’s one of the pages that prospects go to when learning more about you and your business. That’s why it’s crucial to present all the information that future clients would be interested in on this page.
Your contact page becomes more than just a space for your email and other contact information with these tips. It contributes more to your business by answering frequently asked questions, providing collaboration opportunities while making potential clients feel at ease.
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