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How to Create Massive Hype for Your Upcoming Website Launch
Whether you’re starting up your business for the first time, having a very special sale, a special event, or you’re doing a rebranding, it’s never going to hurt to create hype. In fact, you’re doing yourself the biggest favor by focusing on drumming up the hype. Think about lines at bakeries, stores, or restaurants that are new; isn’t that something you want for your business? Hype is good, it’s amazing, because it not only shows you have a customer base, but this is also going to pique interest as well for others.
But how exactly can you make this happen? Well, it’s about building curiosity, nurturing this curiosity, and responding back to engagement. While it sounds as simple as that, there are technically more tips and tricks that every solopreneur needs. So keep reading on to learn everything you need to know about drumming up hype for your launch!
Start By Creating a Trailer or Highlight Reel
This is something that you could definitely utilize on your social media pages, but you could probably even put this on your website, too, as a type of announcement before the official page launches. Creating a trailer is a great way to create hype for your website launch. It can also help you get more subscribers or customers overall. The first step in creating a trailer is to identify what you want to tell your audience.
This will help you determine the type of trailer that will work best for your website. Another important thing to consider is the trailer’s format. Ideally, it should be a short, entertaining video that is designed to introduce your website and encourage people to subscribe. It’s going to be up to you how you want this trailer or highlight reel to be, but the primary goal is to make it fun, flashy, and captivating for your target customer base or subscriber base.
Consider Making a Countdown Timer
This is slightly unoriginal as most businesses do this, even if they’re relaunching their website from a rebranding; it’s just something that businesses do. Even though this may be over-the-top common, it doesn’t mean it’s bad. In fact, since this is so widely known and so widely used, this should nudge you in the direction that it can be a good thing! It helps to drive conversions by creating a sense of urgency and scarcity for visitors. The best countdown timers are easy to understand and use (as obvious as that sounds). They should be clearly labeled, with days, hours, mins, and seconds included.
Timers can be shaped and can include an animation to increase interest. You can also customize the message to match your campaign and website. Whether you choose to create a static or dynamic countdown timer, it’s important to keep in mind the goal of your countdown. Determine what you want to achieve and how you will measure success. While yes, it might sound generic, when it comes to drumming up hype for your special launch day, this is something you’re going to want to take a look into!
Offer Something Limited
Whether you run a business or you want to make an income from just blogging, you’re going to need subscribers or at least customers to make a purchase from you. The whole purpose of drumming up hype for your website would be to receive more customers and get more views overall. So, what can you do? Well, for starters, creating something limited will help.
This alone is going to make people sit on your website and wait for the countdown timer to go to zero. If you’re offering something amazing, like something for free or even something heavily discounted, it’s going to be a surefire way to create the hype you hoped for. Just make sure you’re being compelling with this special offer rather than pushy, and it helps to promote this special offer on your newsletter and your social media.
Consider Creating a Giveaway
If you’ve ever considered getting business coaching assistance, then this could most likely be an option that will be presented to you. Giveaways are a tad old school, but this is honestly one of the greatest ways to drum up hype, especially if you’re going to give away something to the first set amount of visitors on your website. This is a foolproof way to increase your engagement with your audience and boost your social media reach. Before you run a giveaway, choose a prize that aligns with your business goals and objectives. The quality of your prize will ultimately determine how many participants you get and the success of your campaign.
But there is one thing to note, should your giveaway have some type of entry requirements? Well, it’s going to help, but it also depends on where you’re hosting your giveaways, such as on social media, YouTube, or even a newsletter. You can also partner up with influencers or partners to spread the word about your giveaway. This will boost your reach and help you meet your goals for the contest.
Create a Referral Program
Typically this is primarily known for helping out when a business is already set, so if you’re just doing some rebranding for your website, then this could actually be more effective for you than it would for a newer business. So, how exactly is a referral program going to help already well-established businesses with their relaunch? Well, it's important to remember that your customers are your biggest advocates and will be the ones who spread the word about your business to their friends and family. They’re going to speak for you, represent you and your business. This can honestly be so powerful.
In the end, when it comes to creating hype for your website launch, it’s all going to be on you and the choices you make. It can be intimidating, as some people share they sell out on day 1 of their website launch, while others don’t get a single visitor. It doesn’t mean you’re doing everything right or wrong, but you need to have realistic expectations of yourself. That’s honestly what’s most important. Keep your expectations realistic, and just stay hopeful!
This is a collaborative post
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