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Unlike an entire website, a sales page is a single webpage designed to attract and persuade customers to take a specific action – typically to make a purchase or sign up for a service. There are no other links or products to distract the customer from taking the desired action on a sales page. A sales page is also called a landing or conversion page.
The secret to a high-converting sales page is the design. It should be well-designed to attract customers. A well-written, engaging, and persuasive copy is also critical to the success of your sales page. The formatting must be implemented in the correct order for readability and cohesiveness.
Thankfully, some services let you create attractive sales pages sans the coding. Showit, a website builder, comes with a built-in sales page editor + dozens of customisable templates to choose from. With Showit, you can create on-brand sales pages with its drag-and-drop features and take advantage of its marketing tools to track the performance of a sales page and implement effective marketing strategies for better results!
If you’re not sold on the idea of using Showit as a sales page maker, here are just a few of the many benefits of signing up for the service:
With a user-friendly interface and drag-and-drop features, it’s easy for anyone to create a beautifully designed sales page – even beginners with zero coding or technical skills.
Showit comes with a range of customisable sales page templates. Simply drag and drop your branding visuals, and you’ll have an on-brand sales page within minutes.
Showit sales page templates will automatically adjust to fit any screen and device. This gives customers a seamless user experience no matter what device they use to view your sales page.
Integration with other tools is just as smooth and hassle-free! Showit plays well with third-party tools, payment processors, and email marketing platforms. Setting up only takes a few clicks.
Track your sales page performance and develop data-driven marketing strategies using Showit’s analytics tools.
The main focus should be the CTA button when designing a sales page. You want to draw the user’s eye to the CTA button and nowhere else, so format the copy to highlight the buy now section and remove any links that could take users to a different webpage. This goes especially for short sales pages – using one CTA button gives users enough chance to take the desired action.
Some sales page layouts convert higher than others. Some sections can make users click a CTA link faster, so the format of your sales page should be well-thought-out to achieve better results. Avoid super wordy copy because the text will be hard to read on a small screen. Break up long texts with a paragraph and use attractive images to entertain readers. We suggest experimenting with different sales page designs and seeing which clicks with users.
Potential clients constantly seek solutions to a problem and expect you to solve them. To create a high-converting sales page, you need to determine the pain points of your target audience, provide a solution, and explain why your proposal is better than others. Highlight the unique selling points of your offer on the sales page, and establish a connection with readers by making them feel heard and understood. Drive the point home by offering the best solution.
The copy of your sales page is vital to the success of your marketing campaign. Use bullet points for a quick read. Break down texts into shorter paragraphs and avoid fluff. Relevance is everything. The headlines should be attention-grabbing with strong verbs. Showcase the offer by focusing on the benefits of the product or service. Spell out why it’s the best solution to their problem.
Make your offer irresistible to readers by positioning your business as a trusted brand. Add trust seals, seen in features, and offer money-back guarantees, for starters. Adding a couple of customer feedback + before and after images or any text, image, or video proof that shows positive results also helps sell the offer and add credibility to your brand.
Wrap up your sales page design by adding images, texts, offers, or buttons that create a sense of urgency. Adding a countdown timer to a flash sale or a limited-time offer may be the final push customers need to buy a product. You can also offer a special introductory price for a limited time or a special 1-day sale for early birds. The goal is to speed up a customer’s buying decision in your favour.
There is no fail-safe sales page design that will work for any and all clients. But with these tips, you can increase your chances of success! Showit templates have dozens of designs that will fit any design-centric brand, including yours.
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