The trust factor is vital to the success of your marketing campaign. By building trust, you can compel your target audience to either make a purchase or work with you. Here are ways to build trust with your website.
A trusted brand builds a loyal following because of the positive history between your business and your customers. Your target audience feels like they know you; they want to do business with you because you are a credible brand.
Of course, it’s hard to build a loyal following when you’re just starting. Thankfully, there are so many ways for you to build trust with your audience. Here are some ways how:
Your website represents your business, and naturally, you want to make the best impression. A professionally designed website is key to making a positive impact on your target audience.
People are more likely to come to your website and STAY longer if they like what they see. A clean and contemporary website design coupled with consistent branding and simple navigation makes the best impression among site users. Your brand identity should be presented consistently and prominently across your website pages to establish a brand that appeals to your ideal client.
You can hire a website developer to create a professional-looking website for you or choose a website builder that offers beautifully designed websites that reflect your brand.
User experience or UX refers to the experience of a site user when interacting with a website. If a website looks good but is too complicated to use, it will turn people off.
Online users are an impatient lot; they don’t want to wait for a second longer for a webpage to load or dig a little deeper to find the information they need.
To provide the best user experience, keep your loading speeds in check. Your website should load in 3 seconds or less. If it’s barely passing muster, have your site audited and compress graphic files to speed things up.
Be sure to lay out all the information on the right website pages, so users don’t have to dig deeper into your website to find what they are looking for. Optimize your content for better searchability. Keep your visuals and navigation organized and predictable.
One of the easiest and quickest ways to earn people’s trust is to invest in SSL (HTTPS) Certificates. This is a type of encryption technology that protects user information on a website. Each time you visit a popular website, you will see a padlock on the top left-hand corner of the page next to the URL address. This icon shows that a website’s users are protected from malware attacks, phishing sites, and malicious applications that steal user information.
Google and other search engines tend to prioritize websites with SSL certificates. You’re not only building trust, but you’re also improving the SEO and searchability of your website by making your website secure.
If you’ve been in the business for a while and built a loyal following, don’t be afraid to ask for testimonials and reviews. Let your customers know that these reviews will be posted on your website. Having client testimonials and reviews posted on your site gives instant credibility to your brand. People will be less wary of doing business with you if they see that other people are happy with your service.
To make client testimonials look even better on your website, dedicate a webpage for it. Add a picture and a name to each testimonial to give more weight to the reviews.
The heart and soul of your website is the content. You should be extra careful with the kind of content you put out there because it is the reason why you have site visitors in the first place. They came for the content. Be sure the quality of your content is very high.
Your layout should be easy to navigate, and the font style is simple and easy to read or scan. Your image should be original, eye-catching, and relevant to the content. A simple layout that’s organized and easy to navigate is best for a blog site.
Your content itself must be SEO optimized; it should be factual and well-researched. It should provide solutions to customers’ problems, and the topics should be relevant to your business. Avoid typos and grammatical errors to attract more readers and build trust.
It’s challenging to build trust when you’re new in the game, but with these five tips, you can establish a credible brand with a loyal following! A well-executed website design, seamless UX, an excellent copy, and high-quality content never fail to achieve a credible brand.