Online users are very visual-oriented so a cluttered website will put off a lot of people. Here are ways to clean up your website design and maintain an attractive aesthetic.
A cluttered website makes the eyes itch, doesn’t it?
Apart from being an eyesore, a website with too many things going on could put off potential clients.
All that clutter gets in the way of a pleasant user experience. The disorganized structure and confusing navigation make the website a pain to use. If people are not getting what they want with your website, they’ll simply give up and move on to better websites.
You can’t go wrong with a simple, clean website design that’s easy to navigate. To achieve this, here are a few tips:
Don’t make users jump through hoops to get the information they need on your website. If an online user can’t find the information they need in a second or two, they’ll be frustrated and take their business elsewhere!
That’s why you should keep your website navigation organized and straightforward. From the layout to the content, images, branding elements, and everything in between, these should be organized to make information accessible to online users. The goal here is to make information searching fast and interaction within the website seamless.
Basic information related to your business should be laid out from the very beginning. This includes what the company does, why people should buy your offer, and how they can get more information about your business.
You don’t want to fill your homepage space with lengthy texts because not all people have the time to read all of these.
Keep your copy short and straightforward to maintain a clean, simple website. Use a minimalist yet easy to scan font style to compliment the short and concise copy. The size of the font should be just right to avoid overwhelming the reader.
To keep the text low, create different website pages for specific information about your business. For instance, your company history goes to the About Us page, while your contact details should be outlined on your Contact Us page. Your homepage should feature your offers. If you want to compile more information about your products or services, create a blog site.
Being confronted with too many options can overwhelm the senses. Your website structure should be simple; it should be fuss-free. You don’t want to trigger anxiety with a too-complex website structure that’s hard to use + littered with too much information!
You don’t have to write a long text about your business history. If specific details are not helping your readers, leave them out. You want to curate your website content and infos into easy-to-digest chunks to keep people’s interest without overwhelming the senses.
Outdated websites are outdated simply because these sites are not maintained well. If you want to keep clutter at bay, you have to update your website regularly. That includes curating your content, maintaining up-to-date product/services infos, and adapting to new technologies. This way, your website continues to work effectively.
Review your website right now and check for any areas that look outdated. Fix these areas by updating them to keep up with the latest trends.
As you can see, there is absolutely no need for a complete revamp to keep your website looking organized. Sticking to a simple design, prioritizing user experience, avoiding fluff, and updating your website regularly helps keep clutter at bay!