How to Become a Successful LTK Influencer & Generate Passive Income

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There are many ways to earn passive income as an influencer, but one of our favourites is still LikeToKnowIt (previously RewardStyle)

Unless you've been living under a rock, LikeToKnowIt (LTK) is the OG shopping discovery platform first popularised by influencers of yore. It's a great place to earn passive income by promoting clothes, makeup, home items, gadgets, and much more. 

LTK refreshed its brand recently to keep up with the times and give shoppers more ways of shopping for their fave products. Its core business remains the same, to sell products that influencers promote, but in an easier-to-use app so you can shop anywhere using your mobile device. 

How to Become a Successful LTK Influencer 

Not everyone can promote and successfully sell products on LTK. The platform has its own set of guidelines and requirements for members. To become an LTK content creator and earn a five or six-figure salary on the platform, you need to develop an effective marketing plan. To become an LTK content creator, you need the following:

• An active public profile on social media with regular posts 
• A decent number of followers on at least one social media channel
• At least three months of high-quality, all-original shoppable content
• Attractive editorial design that highlights your expertise
• Committed to creating and promoting high-quality, shoppable content

Once you've become an LTK creator, you can launch your online shop on the platform and grow your audience by publishing shoppable content. You can then use your blog and social media profiles for marketing your LTK profile outside the platform and nurturing your brand.

Making Money on LTK

There are four ways of making money on the LTK platform; you can generate commissions from sold products, find brand collaborations, become a brand ambassador or a product co-creator:

Commissions-Based Income: Brands offer a small commission to influencers with every successful sale. The LTK platform provides all the tools you need to create on-brand, attractive content templates, and your job is to create beautiful images that feature the products you're selling. The goal is to wow your audience enough to get them to buy the products you feature in every post. 

Brand Collaborations: Influencers can team up with over 5,000 brands within the LTK community to market and sell products. The goal is to establish brand awareness and drive earnings. Content creators will be paid an agreed rate through sponsored blog posts, IG stories, YouTube videos, and other branded content. 

Brand Ambassador: Influencers will collaborate with a brand to develop a mutually beneficial and exclusive product promotion. The influencer will earn an agreed rate for a successful marketing campaign. This marketing strategy is more common among popular influencers with a strong following on different social media platforms. 

Product Co-Creation: An influencer will team up with a brand to develop and launch a special, branded product. The influencer will earn an agreed rate for a successful marketing campaign. This marketing strategy is more common among influencers with a strong following on different social media platforms.

5 Marketing Strategies for LTK Success

How to make the most out of LTK and guarantee higher earnings? Here are some tips: 

Check the Analytics: LTK has its own analytics that you can review to develop better marketing strategies. You can check which posts got the most engagements from the analytics and find ways to replicate their success to widen your viewership and score more sales.

Optimise with Keywords: SEO remains a huge part of digital marketing, including promoting products on LTK. Don't forget to optimise your text content with your primary keywords. The more specific the keywords are, the better the outcome. Thankfully, there are many keyword research tools available online. 

Use a Scheduler: Just to ensure you're not forgetting about posting your shoppable content, get a scheduler, plan your content, and schedule the posts. The goal is to post consistently until followers start expecting your content at specific times. With a scheduler or content calendar, you can plan your content in advance and save yourself stress with affiliate marketing on busy days, including holidays. 

Timing is Everything: The success of your marketing campaign depends on timing your posts right. If your posts are being published at the wrong times, only a few of your followers will see them. To make the most out of your marketing efforts, check the analytics. Generally, Sunday and Monday mornings are the best times to post on LTK. Shoppers are usually active on weekdays between 11 AM to 3 PM and 7 in the evening. LTK has its own in-app scheduling system, so it's easier to figure out the best times to post your content. 

Consistency is Key: Some influencers post as often as four times a day; others do it once daily. There's no consensus on the number of times to post on LTK, but you need to be consistent with your posting schedule to reach more shoppers. 

You can post several shoppable content several times a day; just make sure that you're sticking to your niche, and the quality is high. We suggest keeping the postings to twice per day, one in the morning and another in the evening. You can diversify by covering different areas of your niche, like skincare obsessions in the morning and a night-out outfit in the PM.

Are you ready to become an LTK influencer and earn passive income? With these tips, you can start your journey to becoming a bonafide influencer and make the most of your marketing efforts.

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