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Complete Guide to Products Promotion for Designers and Creatives: From Quora to Social Media
Graphic design is everywhere. For people in this profession, this sounds like some good news. But everything is not so simple. The problem is that the number of graphic designers is constantly increasing and filling the labor market with new faces. In this stream of vacancies and projects, it is important not to get lost from the beginning and do not rely solely on the magic of your talent.
Your work may be at a high or even the highest level among other designers, but this does not guarantee recognition and success in selling your products. You need to work on this as diligently as on your design skills, constantly develop and improve your ways of promoting your creativity.
This article offers many ways to effectively show your work to the world. It is important not to be afraid of trying, combining different ways, and looking for a suitable option for promoting. Therefore, we suggest you read the review of the most successful opportunities to promote your designs according to experts and our experience.
Find answers to all questions, or answer them yourself
Designers who are just starting to sell their work often faced a huge number of unclear moments. To avoid drowning in questions from the beginning use special platforms, for example, Quora. This is a Q&A platform where you can ask and get answers about anything. Of course, it is important to check the information. In Quora, you can also be an expert for someone and help your colleagues. By the way, by doing this you can also promote yourself as a designer, adding links to examples of your work to the answer.
Social networks are your friends
At our crazy time when pets have social media pages; and airlines are creating TikTok accounts, not using these platforms’ power to promote your product as a designer is a sin. It is time to understand the various possibilities of social platforms and determine which ones to implement in your work.
Targeted advertising
We can write a long article about the benefits of targeting, but we know one thing: it is effective and necessary. By adjusting your target audience, you can not only achieve good activity on the platform you choose and great recognition but also re-think your work and manage it in the desired direction. Stop being afraid of the target!
Focus on showing yourself
Social networking makes it easy to connect with potential customers. Sincerity is attractive, so feel free to show: the creative process, the problems you face every day, and share interesting stories from your experience. This builds trust, which increases the demand for your work. Experienced influencers agreed with us. “Instead of focusing solely on how “the algorithm” works, try to learn and understand people. What they value, what makes them feel good and important, what drives them to follow and support someone. Do all those things and you’ll see your account grow in no time,” said creative business coach Christos Nikas.
Collaboration with brands
An interesting idea that is easy to implement especially on Instagram, is to agree on cooperation with a popular brand. Be bold and offer your services to popular pages. This will help to gain experience and increase trust in you among clients.
Find yourself in the world of design
Although it is not bad to be able to do everything, highly specialized professionals are always valued more. It is important to be able to notice and highlight the features of your work and focus on one area. Therefore, it is necessary to move narrowly and confidently, not to get lost in the desire to show all your experience.
- Portfolio site
It's a very structured way to show yourself to the world from the perspective you want. “Only show your best work — some advice that I received that will always stick with me, ‘you are only as good as your worst piece of art.’ This may seem a little harsh but when you think like that, and give your work a good, hard, critique, it will pay off in the end,” said graphic designer and photographer Anna McNaught.
- Speaking of style
It is important to experiment and constantly develop your skills. Graphic design is associated with something trendy and fresh, so customers want to see it in the final product. To keep your work relevant in the marketplace, it is a good idea to expand the functionality of basic design tools. To do this, there are various illustrator add-ons, which allow you to update the usual set of brushes and experiment with presets.
- Don't be afraid to copy
It is time to distinguish plagiarism from the search for a portion of inspiration in the work of colleagues. “The best way to learn quickly? Copy. And by that, I do not mean plagiarize, but to borrow elements from another design and use it on your own. Try replicating another design but with your own content. Take note of the smaller details: Is the text left aligned? What is the hierarchy of information? Is there a call to action?” said Jacob Cass, a prolific graphic designer who runs the popular design blog Just Creative. Newness attracts customers and expands the possibilities of your services. Also, constant practice is a good option for the content on your Instagram. You haven't forgotten about it yet, have you?
Bēhance and Dribbble
- Dribbble – A platform for designers to share their work. If you are looking for something more specific than Instagram or any other social network, here you are. First, you need to be active and interact with the content of others, to later share your designs and further develop the interest in your work audience.
- Bēhance – Is used by creative specialists across the world to showcase their online portfolio of work of graphic design, illustration, photography, and much more. This platform encourages creative professionals “to showcase and discover creative work”. This is a more complex option, as it is not created for beginners, but for graphic design experts. Therefore, Bēhance can be a good next step of promoting yourself in the field of design and building a good reputation.
Now that you have many options for telling the world about yourself and showing your creations, all you have to do is choose the way that suits you best, or apply several at once. We hope that this article was useful and will bring many orders and desired recognition in the future.
This post was brought to you by Master Bundles
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