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Reading Time: 4 minutesWhen I started Built to Belong by Natalie Franke, I thought I was diving into a community-building how-to. What I didn’t expect was how deeply Natalie’s own story, her journey from isolation to growing the global Rising Tide Society, would resonate with my experience as a business owner. She goes beyond the “community is good” mantra, sharing heartfelt, real-world insights into how collaboration can fuel business growth, purpose, and personal wellbeing.
Natalie’s writing is refreshingly vulnerable. She opens up about her own loneliness, especially during the pandemic, and how those moments of feeling disconnected led her to create spaces where everyone belonged. Her reminder hit home: even thriving business owners can feel isolated behind their screens. I know I certainly do sometimes.
She challenges the scarcity mindset too, the idea that one person’s success takes away from another’s. Natalie reframes this, showing us that “abundance” really means stepping out of fear, celebrating others, and leaning into what we can build together.
What I loved was how Natalie talks about competition honestly, dispelling the myth that being collaborative means ignoring rivalries. Instead, she presents a healthier version: we can root for, learn from, and grow alongside our peers, and that actually makes us stronger.
This isn’t fluff. She backs it with science on how we perform better together, yes, entrepreneurs too: think ant colonies and lifters benching more with a friendly rival present. These real-life examples and references to studies make her message feel actionable and credible .
Reading Built to Belong was like taking an invitation to reimagine how I lead, market, and connect, including online and IRL. Natalie’s gentle but firm call to reframe jealousy, comparison, and fear as notifications to reach out instead of compare. Whether you run a small team or are flying solo, this book shows you how to build support systems that propel you, not hold you back.
While she shares powerful concepts, Natalie doesn’t leave us hanging. Here are a few practical actions I appreciated:
Yes, and here’s why:
If you’ve ever felt alone in your work journey, or wondered how to grow your influence and support others at the same time, this is your roadmap.
Grab it in these formats:
While Built to Belong focuses on creating inclusive spaces in the business world, over on My Life From Home, we’re exploring a very different, but equally powerful, take on what it means to feel safe, seen, and heard. This month’s lifestyle book club pick is In the Dream House by Carmen Maria Machado, a haunting and beautifully written memoir about identity, emotional survival, and the kind of spaces that can quietly harm, or heal.
Together, these two reads offer a layered look at how the environments we build, whether in our work or our personal lives, shape our stories, our relationships, and our ability to belong.
Join the Book Club Newsletter to get next month’s picks and exclusive resources straight to your inbox.
It’s a business memoir-meets-guide on cultivating community, resilience, and an abundance mindset in work and life.
Absolutely, whether you’re solopreneur, creative, or running a small team, it offers both heart and hands-on strategy.
Both. You’ll get thought-provoking frameworks and tactics you can use now: from reframing thought patterns to starting your own community circle.
Yes, she’s refreshingly transparent, including her loneliness during COVID and her emotional journey developing Rising Tide Society.
I recommend it, while I read the hardcover, I've met Natalie in person a few times and the way she speaks is magnetic. I imagine the audiobook is fantastic, like having a conversation with a close friend.
Built to Belong isn’t just another business book, it’s a heartfelt call to lean into our inherent human need to connect. Natalie shows us that when we build with open hands rather than closed fists, our businesses thrive, and so do we.
I’d love to hear which section hit you hardest. Leave a comment below. Together, let’s stop building alone.
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