A Timeless Blog for a Timeless Brand: The Olivegrey Avenue Transformation
Building a website is always special, but working with Ruth and Steve for a second time made this project even more meaningful. Olivegrey Avenue is where timeless home design meets heartwarming storytelling, and their blog needed a refresh to match the elegance and creativity they bring to every project.
Our goal was to create a beautiful, functional, and intuitive blog experience—one that feels just as refined and inviting as the spaces Ruth and Steve design.
The Vision: Classic Meets Modern
Ruth has an unmistakable style—effortlessly blending classic design elements with a fresh, modern touch. Their new blog needed to reflect that same aesthetic. We focused on a clean and timeless layout that highlights their work while making it easy for readers to explore their projects, tips, and inspiration.
The color palette is soft and neutral, creating a calming backdrop that lets the content shine. Typography choices strike the perfect balance between sophistication and approachability, mirroring the warmth and expertise Ruth and Steve bring to their work.
The Website: Where Storytelling Comes to Life
We designed the new blog to be as seamless and user-friendly as it is beautiful.
- A curated homepage that immediately draws readers in, showcasing featured posts and must-see projects.
- Organized blog categories so visitors can easily browse by room, DIY, styling tips, and more.
- Large, high-quality imagery that allows their photography and design work to take center stage.
- Thoughtful white space and structured layouts that create a high-end feel.
Every detail was crafted with both aesthetics and functionality in mind, ensuring that Ruth and Steve’s content is always front and center.
Built to Grow
Beyond its polished design, Olivegrey Avenue is now built for long-term growth.
- SEO-friendly structure helps their posts rank in search results, bringing in more organic traffic.
- A mobile-first approach ensures an equally stunning experience on every screen.
- Email list integration makes it easy for readers to stay connected and never miss a new post.
A Collaboration We’ll Always Love
Working with Ruth and Steve again has been such a joy. Their passion for timeless design and thoughtful storytelling made this project extra special, and we’re so proud to have brought their blog to life in a way that truly reflects their brand.
See the live site here: Olivegrey Avenue
Looking for a Blog That Feels Like You?
If your website needs a refresh, we’d love to help. Whether you're a content creator, DIY enthusiast, or home designer, we create custom Showit blogs that blend style with strategy—just like we did for Olivegrey Avenue.
