5 Ways to Step Up Your Brand’s Design Aesthetic

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A design-focused brand is critical in making a lasting impact on potential clients. This goes especially to entrepreneurs whose businesses are based on fashion, lifestyle, and graphic design. Your work translates into everything related to your business – your website, social media feeds, packaging, marketing materials, etc. 

If say, your brand is in dire need of a refresh; you can level up your brand’s design aesthetic without making drastic changes with these tips:

A Refreshed Color Story

To develop a better brand aesthetic, you need to figure out what message you want to convey. When that's done, it's just a matter of figuring out how to translate this message into a look and a voice.

Once you've figured out the signature look of your brand, check out different color combinations to see which combination suits your brand. Use colors close to your color scheme; just refine the color combinations to elevate your brand aesthetic. It's all about exploring what possible color scheme looks best with your refreshed persona and not necessarily about narrowing down your options. 

Look for Style Inspos from Related Brands

There’s nothing wrong about checking out the competition, seeing what kind of aesthetic they are going for, and taking notes. The goal here is not to rip a competition’s style off but to determine what design looks good (or bad) for your brand. You can look for design inspos online and offline.

Offline, we suggest poring over magazines, checking out font style, color story, or design elements popular brands use to market their business. Online, you can check out competitors’ social media posts and newsfeeds for any colors, designs, or images that grab your attention. Take note of how visually appealing and cohesive the branding is, and take these into account once you start planning your own brand refresh.

Also, determine what branding elements you want to stay away from. For example, if you own a minimalist lifestyle brand, you should probably avoid clunky-looking font styles or overly dark color schemes. 

Signature Filters and Fonts

To build a consistent brand identity, you need to use the same font and filters on your social media posts. Font style helps build a recognizable brand; just look at The New York Times or Coca-Cola’s font style.

As for the filters, choosing a signature filter helps build a desirable and consistent aesthetic for your business, the same way influencers and bloggers use specific filters to make their newsfeed stand out. Social media sites like Instagram and TikTok make it easy to choose flattering filters to build an attractive feed. Always apply the filter every time you upload a piece of content to create a cohesive brand. 

Better Photos

Investing in better photos is an effective way of making a brand look fresh and expensive. Because when you think about it, these photos represent your brand. If you’ve been using poorly shot or badly lit pictures on your website or social media, it won’t make much of an impression on people. Worse, bad photos would turn people off. Even if people are simply checking out your brand online, you are still offering an experience. You need to elevate the experience with professional-looking photos that people could connect to. 

Extra Touches

Regardless of whether you are selling a digital or a physical product, you have to offer something extra to your customers to make the experience as pleasant as possible. That’s one way to encourage repeat purchases!

If you are selling a physical product, put extra effort into the packaging. A handwritten note, a small freebie, or a thank-you card, for example, are extras that would make any customer feel appreciated. The goal is to make the customers feel super excited to unwrap your package and make the experience memorable. If you’re selling a digital product, an extra 5% discount, a free mini-course, or a next-purchase incentive are extra touches that will keep customers coming back for more. 

When it comes to leveling up your brand’s design aesthetic, it’s all about determining what looks and feels best for your business. It could take months or years to pick the perfect look for your brand, so be patient. Don’t forget to have fun exploring different facets of your brand and getting creative with it. 

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