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Why Social Media Is Essential For Your Business
Just a few years ago, social media sites like Facebook and Twitter were used purely to socialize with online users. It wasn’t until influencers and companies started banking on their followers to promote products and services did social media became a platform to market and sell.
Social media has transformed into an effective marketing tool – so much so that it has become an essential part of a business’ marketing strategy. It’s effective and inexpensive. You don’t need to be an expert to implement a strategic approach to marketing your business on social media. However, you DO need a plan. Before going ahead with your social media marketing plans, let’s talk about the benefits of promoting on social media:
7 Reasons to Promote Your Business on Social Media
Increase Brand Awareness
This is perhaps the number one reason most businesses, large and small, turn to social media promotions: it’s the best place to build a successful brand!
Over half of the human population uses social media sites like Facebook, Twitter, Instagram, and TikTok. User engagement is so high on these social media sites, so a well-placed ad, an interesting piece of content, or an eye-catching graphic won’t have trouble reaching potential customers. And since social media is rooted in social interactions, an attractive ad will definitely get people talking. As long as you’re reaching the right target demographic, you have a high chance of success promoting a business on social media sites.
Establish Meaningful Connections
If there is one thing that makes social media promotions different from traditional forms of advertising, it’s the way the message is conveyed. Unlike traditional marketing where ads are formal to the point of sounding robotic, social media ads are casual, natural, and meaningful. That’s because social media interactions are more personal. If you want to humanize your brand or put a face to your business, this is the best place to do it. Authenticity builds trust. In turn, trust leads to scores of loyal followers!
Become an Influencer
People pay more attention to brands than the media these days, which allows you to establish yourself as a market leader – an influencer. Social media has become the place to share insights and information online. You can leverage social media to build a trusted brand by providing vital information and expert insights on topics related to your niche. Be your followers’ go-to for information on topics that matter to them, and eventually, you’ll build a loyal following online.
Brand Recognition and Recall
According to a 2021 Pew Research Center study, a staggering 70% of social media users log into their account at least once a day! As much as 49% of online users admit to being on their social media several times per day. With that many people tuning in, brands – even small, independent ones – have a higher chance of gaining a following and staying on top of their followers’ minds.
And the thing with social media marketing is that you don’t have to go for a hard sale at all. You can market your business without the sales pitch and still get impressive results. It’s just a matter of knowing how to connect with your audience and dishing out content keeps them engaged.
Drive Website Traffic
If you’re getting a lot of attention on your social media posts, you can drive that traffic into your website and increase your chances of scoring sale after sale. Just make sure that all the content you’re publishing features a link to your website and end each post with a clear call to action. A clear call to action motivates a viewer to take the desired action – like hitting that “Buy Now” button, subscribing to your content, or staying on your website for longer.
You can drive your website traffic even further by increasing your visibility on social media. Engage with your followers in the comments section, showcase your expertise, share your professional insights, and show your target audience that you’re there to help them, not necessarily get them to buy from you.
Generate MORE Leads
Social media is one of the best places to connect with potential customers. Social networks make businesses of all sizes easy to contact, so if a client is interested in your services, it only takes a click of a button to chat with you. You can talk to potential clients directly without leaving the comfort of your home, at any time of the day!
Also, if potential clients keep seeing your profile on their feeds via the hashtags, they’ll know about your business, and eventually, they’ll express interest in the products or services you offer. Boosting your posts on Facebook or Instagram will give you a lot of exposure to audiences that you often cannot reach!
… and Seal More Deals!
Hey, all the leads you get from marketing on social media will convert to sales if you know how to turn every opportunity into a moneymaking venture! Social media takes your business in front of your target audience without spending a fortune on ads. All you have to do is to align your marketing efforts with your sales goals. Once your marketing campaign sticks, the possibilities are endless!
If your marketing strategy is still missing social media promotions, you are missing out. It doesn’t matter if you’re a newbie entrepreneur or a manager of a multinational company; social media is essential for your business!
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