6 Website Must-Haves to Increase Your Sales

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What does it take to build a profitable website? If you want to monetise your website right now, do not miss any of these money-making tips!

What does it take to earn money through your website? There is no fool-proof formula that could spell success to a website, but as long as you’re improving the user experience, it’s possible to transform your site into a moneymaker! 

If you want to start earning on the side through your website, there’s absolutely no need to hire a professional to get your start. Here are tips that will boost your reach and increase your website sales:

 

Valuable Content

You only have less than 3 seconds to hold the attention of your readers – every second counts! Be sure that your website content is compelling enough to get people to stay on your website. 

If people can’t find what they are looking for on your website, they will quickly move to your competitors. 

Your content should be written in a way that touches your ideal client’s pain points. It should make an instant connection with your target audience. A compelling headline helps hook people in, but valuable content will keep them coming back for more. Remember, your website content is never about you, it’s about your readers. 

 

Easy Navigation

A website with all the bells and whistles is nice to have, but some features may work against you if your target audience is quite the impatient lot. We tend to assume that our prospects need or understand some technologies or terminologies, but they mean nothing to them a lot of times.

No one likes to be lost in several pages of long content before getting to the “buy now” button. No one would jump through hoops to access general information online. If you want to give people what they want, make it easier for them to get it. 

A website with clean, simple navigation is ideal for e-commerce because people could come in and go out in a snap. Don’t make it hard for your customers to get what they want, simplify your website navigation and avoid unnecessary processes that would only put them off. 

 

Clear Offer

What products or services do you offer? Don’t make your customers guess what your business is all about. Clearly define what products or services you offer from the get-go. 

Online users tend to choose websites that validate their pain points: Need to buy a dog collar – get it here, Need a massage? Book this spa. Most of us look for particular products or services because we need clear-cut solutions. If you’re not conveying a clear message, you’ll only end up confusing your customers. 

So avoid the fluff, be straightforward with your content and give your customers what they need. Be clear about the solutions you offer, and focus on solving your customers’ pain points. 

 

Fast Loading Speeds

Slow loading speed is one of the reasons why people end up abandoning their cart. Remember, you only have less than 3 seconds to hold the attention of your target audience; otherwise, people will move on to faster-loading sites. If your website takes forever and a day to load, you’ll end up losing a lot of customers.

Always monitor your site’s loading speeds, making sure that it loads quickly and smoothly. Avoid graphics that hamper the loading speed and compress image files every single time. Remove dated graphics to make room for lighter, fresher visuals. 

 

Social Media Promotions

Social media connections matter if you want to monetize your website and grow your online business. In 2020, about 3.6 billion people used social media, and this figure will only grow bigger in the succeeding years. You don’t want to be left behind by the competition! So go out there, promote your website on social media platforms that are popular among your customers.

You don’t need to push a sale with every social media shout-out, however. Just share some of your top-rated content or answer questions in the comments section to get the ball rolling. Follow industry leaders and engage with fellow followers. As more and more people discover your business, your online presence grows stronger. Eventually, finding your business online will be easier for people who need the kind of products or services you offer. 

 

A Unique Voice

No need to adopt a stiff, formal tone when engaging with your customers online unless that’s the image you’re going for. Letting your personality show on your website helps define your brand. It will be easier for your customers to distinguish your business from similar brands if you have perfected the tone. 

 

It’s hard to know whether you have everything you need to build a successful website but as long as you’re always improving your online space, it will only be a matter of time before you start attracting customers. 

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