5 Reasons To Use The .IO Domain

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Maximizing the digital landscape is essential if you want to scale your company and survive in today’s new business environment. Because of this, you might be thinking of what’s the best domain name for your website. With the wide array of top-level domain options (TLD), deciding which one to use is often a challenge. 

Luckily, this blog post will ease things for you by detailing why the .IO domain name might be your best pick. Let’s get started. 

What Does .IO Mean? 

The domain name .IO is a country code for the British Indian Ocean Territories and has been in existence since 1997. The Internet Computer Bureau, a domain name registry company in the United Kingdom, administers this domain. However, it’s available to everyone regardless of your geographical location. 

Despite the .IO domain being in existence for many years, this domain name has only recently become widely embraced. This move by tech enthusiasts is because this country code top-level domain (ccTLD) boasts a unique personality and symbolizes that you’re a tech to anyone who checks out your site URL. Therefore, it’s a wise branding move you should adopt, and the best part is it doesn’t cost that much despite having a considerable impact. 

What Are The Reasons To Use .IO Domain? 

If you want greater convincing on why to use the .IO domain, here are some compelling reasons to know; 

Greater Availability of .IO Domains

The registration of .com domains has been going on for over a quarter of a century. They comprise almost half of the 350 million active domains currently existing. You may not get the exact domain name you want for your startup. When this happens, you’re left with three options, and these are;

• Change your name
• Purchase the .com domain from a previous registrant to get its ownership, which isn’t cheap   
• Buy an .io domain

Fortunately, you aren’t stuck with the first two options. You shouldn’t have a hard time getting an .IO domain with your preferred name, considering that they only comprise 0.6% of the total domains globally. 

You Don’t Become A Victim Of Unwanted Geo-Targeting 

When using ccTLD, it’s easy to fall prey to unwelcome geo-targeting, which is a common problem when using most country-code domain names. However, you shouldn’t worry about such an issue when using the .IO domain because it’s been classified as a Generic Country Code Top Level Domains (gccTLDs). 

Therefore, your URL site with the .IO will be visible to every business and person, even those not living within the British Indian Ocean Territory. With greater exposure, your site’s traffic will be a lot higher compared to if it were limited to a specific geographical location. This means greater brand publicity which will help your business to generate greater revenue in the long run. 

Tech Affiliation

If you want people to instantly recognize you’re in the tech space, then using the .IO domain is the best way to go. This is something that many tech startups have done, and they do this because they associate the term “IO” with input/output that’s used when discussing computer processing.  

Using the.io domain also shows that you’re indeed proud to be in the tech scene. This helps to further create a better connection and form a community with other tech founders and enthusiasts. 

Ease Of Use 

Another reason to consider the .IO domain is that it’s a lot easier to use. This is vital, especially when you consider close to half of every email use is on smartphones. Therefore, the first time a user types an email address on their smartphone, each character matters. With the .IO domain, you get a shorter email address and simpler domain and reduce the chances of users making a typing error. 

It’s Ideal For Domain Hacks 

Are you looking to be instantly recognizable and memorable? If yes, then choosing the .IO domain name is what you need to do as it gives your site URL a creative and eye-catching name. The .IO domain is also treated by Google as a generic top-level domain, thereby giving your site an equal treatment that other internationally used domains get. This is in addition to appearing a lot more creative. 

Takeaway 

Your choice of the domain name will determine whether your business is a success or a failure. One of the best options to consider is the .IO domain. But if you had some reservations, this guide has detailed why getting one is a prudent move, and you’ll now be more relaxed knowing you made the right choice. 

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