Watch out! Your website might have common design mistakes that make your brand look unprofessional! Find out what branding mistakes to avoid to make your website look every bit as professional as you’ve envisioned it.
No business wants a website that looks unprofessional, but certain branding mistakes can make a website look outdated, disorganized, or worse, haphazardly put together. Your website represents your business, and if you belong in a design-driven industry, presentation is EVERYTHING.
Just to make sure that your website looks every bit the brand you’re projecting, here are common branding mistakes that you should avoid at all cost:
Low-resolution images are such a turn-off. These images give the impression that you’re not serious about your business enough to be bothered getting better photos. If you want your visuals to match your branding image, be mindful of the photographs you are using to present your business. Your photos should be clear, crisp, and high-resolution. Of course, be sure to compress the images to keep your loading speeds in check.
A cluttered layout affects the website’s ease of use and navigation. The disorganized elements will confuse users, and most will be turned off by the busy design. Sticking to a clean layout is essential, especially if users interact with your website for more than a few minutes.
For instance, if your website is an eCommerce site, the visuals should be presented clearly, and the navigation should be simple to engage the viewers. Integrate white spaces in the layout to make the website visually appealing to the users. Put yourself in your customers’ shoes and remove design elements that don’t contribute to your website’s navigation.
There is no harm in using different fonts on a single web page as long as the said fonts add to the website’s visual appeal. If you’re using too many font styles in a single copy, the webpage will look chaotic. The composition itself would look haphazardly done — like you’re in a rush putting the content together.
Ideally, you should stick to a maximum of 3 fonts. Choose simple font styles and avoid trendy ones such as scripts that are too hard to read. Use the same font throughout your website for better branding.
A logo with too many frills is easy to forget because the complexity makes it hard to remember. Just like the layout and the font, keep your logo simple and clean. Your logo design should be timeless; it should be unforgettable. Regardless, if the logo is scaled up or down, it should look good. If your logo has extra details that you can do without, remove them and simplify the design. It should be simple but not without a distinct personality to make it unique and memorable.
No matter how visually appealing a website is, if the copy is badly written, the message won’t stick. You might end up confusing your target audience or putting them off for good if your content is not conveying the right message.
Write your copy in a way that attracts and maintains attention to keep your viewers engaged. Keep your copy simple, short, and straightforward. Focus on the benefits of your offer and avoid the fluff. Proofread your work to prevent typos and update it regularly, so information in the copy remains factual.
How people perceive your brand should always be a top priority. Your website should reflect the image that you want to project. With these tips, you can put out the right message to viewers and appear professional.