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5 Benefits of Using Webinars For Your Business
Hosting webinars don’t have to be intimidating, just follow these tips and you’ll soon grow your business and reach MORE marketing milestones.
Hosting webinars do sound intimidating if you’re doing it for the first time, but it's one of the best ways to connect with your audience, get tons of exposure, and establish your business as a market leader.
Yes, talking in front of a camera is nerve-wracking, but once you get used to it (and you will with plenty of practice!), you’ll become better at it. If you need more convincing, however, here are 5 reasons why you should use webinars to grow your business:
5 Benefits of Using Webinars For Your Business
Deliver Value
Value is something that people get out of a business. If you provide information, products, or content that people find valuable, they’re more likely to trust your brand. And over time, casual viewers become loyal customers simply because they found your product useful.
With webinars, you can provide value to your audience live on camera. You can discuss and resolve issues that are important to them. If your audience feels that the information you’re providing is helping them, they’re more likely to listen to whatever you have to say. And that’s a powerful thing to have as an influencer, as a professional, and as an entrepreneur.
Generate New Leads
Even if your business has no trouble generating leads in the first place, any strategy that lets you find fresh leads is always welcome if you’re serious about growing your company. Webinars happen to be one of the top lead-generating strategies. When done right, a webinar could attract new audiences, expand your reach, generate fresh leads and ultimately, convert these into paying customers. There are no downsides!
When signing up for a webinar, people would leave their email addresses and other personal information. You can use the data for future marketing as well as to present customized or exclusive content.
Sell without Overselling
Is it possible to score a sale without even trying? It is when you’re creating webinars. Through a webinar, you can highlight a service or a product without pushing too hard for a sale. Letting the product pop just for a few seconds on the screen could be enough to attract the eye. Don’t make the mistake of teaching and then hard-selling a product during a webinar because the audience is looking for value, first and foremost.
Instead of pushing a product too much, talk about your target audience’s pain points, the problems they are trying to solve. You need to kill objections if you can and provide solutions. You want people to WANT your product before presenting an offer.
Meet People Anywhere in the World
The beauty of conducting a webinar is that you can touch base with your audience no matter where they are as long as they have an internet connection. Isn’t that amazing? By hosting webinars, you can talk to your target audience without spending a dime on travel or worrying about logistics. You can seal deals, promote your business, and build a deep, meaningful connection without a single step outside. Heck, you can even host a webinar in your bedroom or the beach.
Boost User Engagement
Webinars create a sense of urgency and exclusivity among your audience because these events happen to live and at precise times. Webinars are not like videos that you can pause anytime you like. If a viewer is late or didn’t show up at all, they will feel like they missed out, and this is important — these online events keep people engaged.
Also, since the audience is part of the discussion, they have a say in the direction of the webinar. They can share their insights, ask questions, answer questions, converse with their fellow viewers, etc. They learn, connect, and build a community within your brand, which should be the core of every marketing campaign.
Getting Started on Webinars
How can you get started with webinars? Here are some tips:
Choose a Webinar Platform: Two of the most popular streaming platforms for webinars are Facebook Live and Periscope. Choose the one platform where a lot of your viewers frequent because that will ensure a higher turnout.
Plan the Presentation: To put on a good show, start planning the presentation. You can create a slideshow using KeyNote or PowerPoint. The slide show should feature tips, tutorials, how-tos, strategies, etc., a topic that viewers would find valuable.
Grow Your Email List: Webinars work well in terms of growing a business’ email list. So go ahead and create an opt-in page for your website to collect emails. Anyone who signs up to the opt-in page gets a slot in your webinar once it goes live.
Collaborate with Influencers? We recommend this once you’ve become used to hosting webinars. A joint venture with market leaders is always effective in building a trusted brand. You can do this by reaching out to influencers and market leaders, see who is interest in a collab. Create a proposal and send it via email.
The beauty of a collaborative webinar is that you can reach people you’ve never reached before – your collaborator’s audience. A joint venture will definitely take your promotional efforts to a whole new level.
Creating webinars is one of the best ways to make more sales, humanize your brand, connect with your audience, and grow your business. It’s challenging to talk to your viewers on cam, but once you’ve become used to that, you will love the effect of webinars on your business!
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